Dan Darko
Available

Dan Darko

Chief DesignerLondon, United Kingdom
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Dan Darko
Available

Dan Darko

Chief DesignerLondon, United Kingdom
About me
•Over 12 years of professional experience working for a range of FMCG brands. •Fluent in Adobe software, including Photoshop, Illustrator and After Effects. •Design work that has been used worldwide, catering to a host of target markets & demographics. •Able to work to tight deadlines and instinctively grasp what is required for a given project. •Fast learner with a sharp attention to detail. •Passionate and driven, with many satisfied freelance clients. •Interests in art, design and media that extend beyond the workplace.
Projects
  • Arcadia Lounge Bar & Club
    Arcadia Lounge Bar & ClubI created a complete branding package for a nightclub in South East London including their logo, outdoor signage, promotional flyers and social media graphics.
  • Expo Hotel Milan - Logo
    Expo Hotel Milan - LogoI created a logo for a newly built hotel in Milan. The logo is used throughout the hotel on everything from signage to paper napkins in the restaurant. The logo's shape takes inspiration from the nearby Milan Cathedral.
  • Patch - Short Film Branding & Press Release
    Patch - Short Film Branding & Press ReleaseI had the pleasure of working with Hidden Art Films on their debut short film "Patch" in regards to the design of the film poster and accompanying press release. With the story focussing on the innocence of childhood, the overall look and feel resembles a child's schoolbook, with hand-drawn scribble elements and scruffy edges. The poster depicts the father's anguish and depression within the realm of the more childlike mind of his son, providing a juxtaposition of their two, completely differen
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Work history
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    Chief DesigneriPro Sport
    Sidcup, United KingdomFull Time
    I am currently the Chief Designer of iPro Sport Distribution, a natural sports drink brand focusing on healthy lifestyles and wellbeing. My senior role within the company involves the daily creation of sales aids in the form of brochures, flyers and point of sale solutions. I also work closely with our official sports partners regarding promotion of the brand through both print and LED digital advertising at their venues and events. As a result, my work is broadcast across BBC, Sky Sports and BT Sports channels weekly. Working closely with our social media team is another one of my duties, ensuring they have the graphics and video content required for each campaign. Additionally, making changes to the product packaging is my sole responsibility, such as adding languages for new markets or developing a new flavour or size. I believe that brand image is key, and I am meticulous in ensuring consistency across all media. My passion for that high standard ensures that every piece of design work is created with the correct tone-of-voice and aesthetic that remains true to the brand. Examples of daily duties: Online graphics, Flyers, Banners, Brochures, Video Production, Apparel, Packaging, Posters, Point of Sale, Infographics, LED TV Advertising, Big Screen Stadium Advertising, Motion Graphics, Merchandise, Presentations, Print Advertising, Promotional, Signage, Social Media, Stationery, Vehicle Livery, Visual Mockups, Exhibitions.
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    Senior DesignerSports Candy / Sweet Cred / Chew It Club
     - Sidcup, United KingdomFull Time
    My first design role was as part of the in-house design team for a group of FMCG companies producing a wide variety of products under different brands. This included confectionery, pet treats, children’s toys and sports merchandise. My role within the company involved the design, creation and subsequent maintenance of the company’s websites as well as supporting the sales team with any design projects. I had the opportunity to design packaging for some of the world’s top football clubs including Manchester United, Liverpool FC, Real Madrid and FC Barcelona. I worked with each club to ensure that the packaging was true to their existing brand identity and as a result, merchandise using my packaging designs were sold all over the world. Examples of Daily Duties: Online Graphics, Flyers, Banners, Brochures, Packaging, Point of Sale, Infographics, Posters, Motion Graphics, Merchandise, Presentations, Print Advertising, Promotional, Signage, Stationery, Vehicle Livery, Visual Mockups, Website Design (flash).
Skills
  • Print Design
  • Graphic Design
  • Motion Graphics
  • Video Editing
  • Packaging Design
  • Social Media
  • Design Direction
  • Branding Design
  • Logo Design