About me
I want to be part of the trends which are changing our consumption behavior through Marketing & Strategy : Since my Master's Degree, I am in a very dynamic agency, pioneer in the social TV in France and I am convinced that an experience abroad, especially in Australia will help me in my professional project.
But above all I am convinced that my French culture and my knowledge can be an asset for you, as my qualities: The people I have met gave me the certainty that I have a natural empathy, excellent adaption capacities and that I am open-minded.
Work history
Social TV Project Manager
Internship as Social TV Project Manager
• Charged of the first online humor festival in collaboration with Twitter
5.5 M people potentially exposed without any media buying
• Managed a guerilla marketing operation for the TV Show “The Walking Dead“(AMC)
30 K zombie attacks on Twitter, many international press contacts
• Managed a community of 160 K Facebook fans
60 K fans in August: a growth of 165 percent in 6 months
• Launched the first recruitment campaign for priests through social media
The best audience in 2012 for the Tv Channel (Arte)
• Managed P.R. campaigns and measured their digital impact
Made communication briefs analysis, creative brainstorming sessions and recommendations
Charged of social media campaign reports (KPIs and ROI analysis)
Web Product Manager
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• Made branding on social networks: optimization of Facebook profile
• Benchmarked competitors‘ websites: best practices identification
• Benchmarked competitors’ points of sale: observation in the field
• Designed their first newsletter model
Skills
- Advertising
- Digital Media
- Marketing PR
- TV
- Writing
- Branding
- Brand Management
- Consumer PR
- Events PR
- Internet Marketing
- Media Buying
- Social Media Marketing
- Viral Marketing
- Final Cut Pro
- Premiere
Education
Communication, Product Management, International Marketing
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Master's Degree, Marketing & Strategy
• L’OREAL Brandstorm 2012 competition: launch preparation for an innovative product range, following brand values; University finalist, 2nd of 30 groups
• AUCHAN 2011 challenge: “How to build a price image of a leader in the selling area of the biggest French hypermarket?” 3rd of 10 groups.
• Master Thesis: “Usage of digital techniques in Marketing events - Status and trends” with Magic Garden Events organization agency; mark : 17/20