I want to be part of the trends which are changing our consumption behavior through Marketing & Strategy : Since my Master's Degree, I am in a very dynamic agency, pioneer in the social TV in France and I am convinced that an experience abroad, especially in Australia will help me in my professional project. But above all I am convinced that my French culture and my knowledge can be an asset for you, as my qualities: The people I have met gave me the certainty that I have a natural empathy, excellent adaption capacities and that I am open-minded.
Internship as Social TV Project Manager • Charged of the first online humor festival in collaboration with Twitter 5.5 M people potentially exposed without any media buying • Managed a guerilla marketing operation for the TV Show “The Walking Dead“(AMC) 30 K zombie attacks on Twitter, many international press contacts • Managed a community of 160 K Facebook fans 60 K fans in August: a growth of 165 percent in 6 months • Launched the first recruitment campaign for priests through social media The best audience in 2012 for the Tv Channel (Arte) • Managed P.R. campaigns and measured their digital impact Made communication briefs analysis, creative brainstorming sessions and recommendations Charged of social media campaign reports (KPIs and ROI analysis)
• Made branding on social networks: optimization of Facebook profile • Benchmarked competitors‘ websites: best practices identification • Benchmarked competitors’ points of sale: observation in the field • Designed their first newsletter model
Master's Degree, Marketing & Strategy • L’OREAL Brandstorm 2012 competition: launch preparation for an innovative product range, following brand values; University finalist, 2nd of 30 groups • AUCHAN 2011 challenge: “How to build a price image of a leader in the selling area of the biggest French hypermarket?” 3rd of 10 groups. • Master Thesis: “Usage of digital techniques in Marketing events - Status and trends” with Magic Garden Events organization agency; mark : 17/20