Dan Ittah

Social TV Project Manager

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  • LocationParis, France

Projects

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About me

 

I want to be part of the trends which are changing our consumption behavior through Marketing & Strategy : Since my Master's Degree, I am in a very dynamic agency, pioneer in the social TV in France and I am convinced that an experience abroad, especially in Australia will help me in my professional project. But above all I am convinced that my French culture and my knowledge can be an asset for you, as my qualities: The people I have met gave me the certainty that I have a natural empathy, excellent adaption capacities and that I am open-minded.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • TV
  • Writing
  • Branding
  • Brand Management
  • Consumer PR
  • Events PR
  • Internet Marketing
  • Media Buying
  • Social Media Marketing
  • Viral Marketing
  • Final Cut Pro
  • Premiere

Work history

Currently

Social TV Project Manager

Darewin

Aug 2012
  • Internship as Social TV Project Manager • Charged of the first online humor festival in collaboration with Twitter 5.5 M people potentially exposed without any media buying • Managed a guerilla marketing operation for the TV Show “The Walking Dead“(AMC) 30 K zombie attacks on Twitter, many international press contacts • Managed a community of 160 K Facebook fans 60 K fans in August: a growth of 165 percent in 6 months • Launched the first recruitment campaign for priests through social media The best audience in 2012 for the Tv Channel (Arte) • Managed P.R. campaigns and measured their digital impact Made communication briefs analysis, creative brainstorming sessions and recommendations Charged of social media campaign reports (KPIs and ROI analysis)

2011

Web Product Manager

Little Extra

Jun 2011 - Aug 2011
  • • Made branding on social networks: optimization of Facebook profile • Benchmarked competitors‘ websites: best practices identification • Benchmarked competitors’ points of sale: observation in the field • Designed their first newsletter model

Education

2012

Communication, Product Management, International Marketing

Paris Dauphine University Www.dauphine.fr

Aug 2008 - Jun 2012
  • Master's Degree, Marketing & Strategy • L’OREAL Brandstorm 2012 competition: launch preparation for an innovative product range, following brand values; University finalist, 2nd of 30 groups • AUCHAN 2011 challenge: “How to build a price image of a leader in the selling area of the biggest French hypermarket?” 3rd of 10 groups. • Master Thesis: “Usage of digital techniques in Marketing events - Status and trends” with Magic Garden Events organization agency; mark : 17/20