Entrepreneurial user engagement, growth hacker, content creator and innovation consultant. Lover of real content, sports marketing and discovering inventive ways to use tech!
Founder of award winning Skute, the first physical-to-digital social media tech start up, which launched early 2015 that focused predominately within urban culture across sport, art, fashion and music
Winner of the TSB IC Tomorrow digital innovation contest linking physical-to-digital for the music industry - 2012
Fully enjoy exploring, developing and creating amazing immersive or digital content experiences where I can utilise my expertise in mobile user activation & development, social media, wearables, projection mapping plus digital touch-points such as iBeacon, VR, NFC, AR.
Excellent experience targeting and engaging youth/millennial audiences within music, sport, automotive, FMCG, NGO, tech and startup vericals.
As a consultant my key experience includes building and developing physical, digital and social engagement strategies for brands such as Danone, Guinness/Diageo, Sony Mobile, Sony Music, Warner Music, Ford WRC, Honda BTCC, Nike, Tony Hawk, Maserati, Nintendo and WaterAid.
Due to my love of sport however I’ve also been lucky enough to develop full marketing, brand and sponsorship activations for a world GT racing team and several leading sports clubs.
Honoured also to have been a guest speaker or panelist at a variety of events over the years such as mSport Summit, MonikerArt Fair, Innovate UK & Women in Tech
Overall I’ve enjoyed great success in developing water tight strategies, helping brands fully achieve their marketing objectives.
Work history
Innovation Manager
London, United KingdomFull Time
WaterAid is an international charity that transforms lives by improving access to safe water, hygiene and sanitation. My role focuses on working across the global business helping to deliver new and disruptive communication strategies, campaigns and digital/social activations to help target, engage and empower new audiences, brands and strategic partnerships. Key successes include:
o 20 million views in 3mths - Targeting digital natives I delivered a unique user generated content platform lead by some of the UK’s leading grime and urban artists to share “what are they made of” – #WAYMO
o Virtual Reality - experience and engagement strategy for WaterAid’s partnership with HSBC supporting the Nepal appeal – After Shock
o Physical-to-digital - mobile petition and gamification platform at Glastonbury 2017
o 3D mapping tree projection - immersive experience helping raise awareness and fundraising to support WaterAid’s £5m UK Aid Match campaign January 2018 – Implemented on London’s South Bank and supported by the UK’s leading Grime and Spoken Word artists
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FounderSkute Ltd
London, United KingdomFull Time
Skute, the ultimate fan channel platform that pulls together a wave of possibilities and engagement all in one place with a cost effective and fashionable NFC wearable at its core. It’s the first physical-to-digital network that was aimed at the youth market. 1st iteration of the app and wearable was launched in early 2015 and the response and initial growth was amazing. We also developed some unique brand partnership engagement mechanics. As founder I’ve been on the speaker tour both in the UK and US, plus been written about by the likes of The Memo, Techmog, NXP and Moo.com - Skute
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Skills
- Digital Innovation
- Mobile Applications
- Mobile Marketing
- Augmented Reality
- Virtual Reality
- User Interaction
- Growth Hacking
- Marketing
- Youth Engagement
- Social Amplification
Education
U
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Bachelor of Business Administration MajorsUniversity of Houston
- Houston, United States
Marketing & Sports Management
Awards
Winner of Physical-to-Digital innovation in MusicInnovate UK
Winner of creating the best artist to fan engagement that would help build reach, increase sales and peer to peer sharing of content.