About me
I am an award-winning senior communications professional and content marketer with broad experience across multiple sectors, including financial services, healthcare, media and government. Skilled at setting strategy that delivers company objectives and drives business benefit. With extensive crisis communications and stakeholder management experience, I am used to providing expert advice to CEOs and other executives. I have an extensive network of media contacts and, as a former journalist, I am an expert writer with a highly-developed news sense.
Projects
- Generali UK Employee Benefits / VSP webinarI wrote 3 x emails, 2 x tweets and Eventbrite copy to help promote a Generali UK Employee Benefits / VSP joint webinar on the changing landscape of eye-care in the modern workplace. The emails were aimed at three different audiences: key brokers, general brokers and direct clients (HR or employee benefits) and had to be adapted accordingly.
- Gallagher 2019 Organisational Wellbeing & Talent Insights ReportI wrote 3 x 1,200 articles on workplace culture, work-life integration and the Employer Value Proposition. As preparation for writing these articles, I interviewed senior Gallagher executives and undertook extensive research into each of the article topics.