Dan Mitchell
Available

Dan Mitchell

Senior Account DirectorLondon, United Kingdom
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Dan Mitchell
Available

Dan Mitchell

Senior Account DirectorLondon, United Kingdom
About me
An accomplished and high achieving senior marketing professional with 9+ years’ experience within leading marketing and creative communications agencies. Has worked across a variety of sectors including technology; financial services; FMCG; automotive and charity, specialising in brand communications, strategic and creative development. Each role and brand has subsequently developed, deepened and refined B2C and B2B marketing skills. As a result, is adept at defining clear strategies to deliver insight-driven fully integrated marketing campaigns and programmes.
Work history
    Atomic London logo
    Atomic London logo
    Senior Account DirectorAtomic London
    London, United KingdomFull Time
    Acted as a Business leader at Atomic London, who are a fully integrated Creative Agency. The key business I worked with included; Freedom Brewery, AXA XL Insurance, Cancer Research UK and Peperami (Jack Links). Deep understanding of a business, its brands and consumers - Having a deep understanding of the wider business and their brands, its issues, motivations and how the business is structured internally. Understanding company reports, the health of a business, all dynamics operating in the market and the consumers relationship with individual brands. Strategic direction – offering innovative thinking to the development of insightful communication strategies, long term brand vision and outstanding creative briefs. Creativity – developing best in class creative solutions that deliver on a brief, generate fame, deliver against core objective and KPIs, both on and offline. Showing strong creative judgement and giving clear and honest feedback to teams and agencies to be able to helpfully influence their thinking. Being involved in the full creative process from conception through to delivery. Having a great understanding of the creative industry, who are the hottest directors, designers, photographers etc are. Modern integrated approach to communications – Producing sophisticated multi-channel communications campaigns that best deliver against the core business challenge. Actively seeking new and relevant technologies and channels that may be relevant to a camping and create cut through. Understanding the customer journey, the role communications play in their purchase decision and then selecting the relevant communications and media plan based on this insight. Production leadership across complex multichannel campaigns – Delivering campaigns on brief, on time and on budget. Managing and aligning largescale internal and external teams and agencies. Having an overview of the production status at all times including workflow status and timings. Financial and commercial management – Responsible for managing the overall financial health of the business including budgeting, forecasting and identifying growth opportunities. Owning, reaching / exceeding forecasts where possible and delivering an acceptable level of profitability. Problem solving – Having an overview of all personal and wider team projects present and future, in order to anticipate issues and roadblocks and future opportunities. Developing and putting into place contingency plans and escalating as appropriate. Being pragmatic and actioning plans quickly in order to avoid issues becoming greater. Team leadership – Leadership of teams and taking responsibility for its standards, morale and overall effectiveness. Setting standards on work and behaviour, acting in line with company values. Nurturing and developing junior team members including performance appraisals and the setting of and regular reviews of objectives. Developing inter-departmental relationships. Manage individuals (both senior and junior) and their workloads in order to get the best from them.
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    Account DirectorDWM Media (Own Company)
     - London, United KingdomFull Time
    Providing brand and TTL communications marketing consultancy, client services and project management to integrated marketing agencies including; SapientRazorfish, Red Brick Road and The Bank. Working with business and brands including Sky, Peroni Nastro Azzurro and Suzuki to develop and roll out brand strategies, creative communications platforms across online and offline channels and provide brand guardianship.
Skills
  • Marketing Strategy
  • Brand Marketing
  • Marketing
  • Social Media Marketing
  • Brand Management
  • Event Organisation
  • Communications
  • Digital Marketing
  • Brand Experience
  • Retail Marketing