Dan spent 20 years working in the advertising and marketing of food, His clients included Coca-Cola, McDonalds, Walkers, Cadburys, Tesco, ASDA and Sainsbury’s.
In 2014 Dan was diagnosed with type 2 diabetes. As he learned to manage his disease, he also learned of the crisis in obesity and the essential role food choice has in both health and happiness. In 2016 Dan closed his agency and
launched Living Loud.
Living Loud is global charitable alliance of medical professionals, digital technologists and the creative industries setting out to transform lifestyle healthcare. It campaigns for reform of junk food marketing
and works to use insight, creativity and technology to inspire people to prevent and overcome illness.
Their recent work includes:
1. Digital Consultants to the Jamie Oliver Food Foundation on Sugar Smart, the multi-sectorial campaign to help people understand the danger of consuming too much sugar
3. Project lead for the Food Foundation for the launch of Veg Power, the cross-sector collaboration to use marketing to increase the nations consumption of vegetables
3. Expertise and support to organisation which share Living Loud's goals including the Obesity Health Alliance, G20, OECD, Food Foundation, EU, Action on Sugar, Cancer Research and the Jamie Oliver Foundation
Dan is a regular speaker at All Party Parliamentary Groups and committees on childhood obesity, food and diabetes, conferences and government and industry workshops. His 2018 media work includes The Daily Mail, The Guardian, BBC Newsnight and Sky News.
Projects
- Sugar SmartWHAT IS SUGAR SMART? SUGAR SMART is a campaign run by Jamie Oliver and Sustain. We help local authorities, organisations, workplaces and individuals to reduce the amount of sugar we all consume. Anyone can pledge to become SUGAR SMART – from councils and schools to restaurants, hospitals and independent companies. https://www.sugarsmartuk.org/ SUGAR SMART helps local authorities, organisations, workplaces and individuals to reduce the amount of sugar we all consume. I worked with the Jamie Olive
Projects credited in
- Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
Skills
- Creative
- Entrepreneur
- Campaign
- Advertising
- Digital
- Mobile
- Technology
- Public Health