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Dan Simms

Social Media and Content Marketing Executive


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  • Digital Media
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Social Media Marketing
  • Excel
  • Office
  • Powerpoint
  • Word
  • Digital Marketing
  • Research and Analysis
  • Campaign Strategy
  • Campaign Delivery
  • Sport Knowledge
  • Analysing Data

Work history


Social Media & Content Marketing Executive


Sep 2014
  • Responsibilities: • Creating, managing and executing social media campaigns, both paid and organic, across all mediums (Facebook, Twitter, Google+, Pinterest, Instagram and Polyvore), • Assisting in the strategy, execution and distribution of all content marketing, as well as generally pitching in as part of the Marketing, Content and PR Team, undertaking extra duties when required. Achievements: • Promotion after 6 months – incorporating more responsibilities and tasks to my role. • Analytically assessing and monitoring campaign performance to ensure ROI targets are met. This includes analysing data from GA and other analytics software, deriving insights in order to optimize campaigns and reporting this data to the Marketing, Content and PR Team. • Increased Twitter Engagement levels by 80% YoY since joining the company. • Implemented a Pinterest influencer strategy that increased website traffic from Pinterest by 78% in two months. • Managing an annual budget of £60,000. • Ran successful competitions on Twitter and Polyvore, website visits increased by 50% and 20% respectively over the duration of these contests compared to the previous period.


Outreach Volunteer & Intern

One Young World

Jul 2013 - Jul 2013
  • Responsibilities: • Working as part of a team contacting previous attendees of charity summits to discuss their experiences and gain feedback vital for the function of One Young World. Achievements: • Gaining further experience in a telephone role and further developing communication skills. • Quickly and accurately entering data into a clear Excel document that was used by the charity to help formulate future strategy. • Successfully running the One Young World Twitter page to over 100,000 followers.


Radio DJ


Jan 2013 - Mar 2013
  • Responsibilities: • Co-hosting a podcast based radio show, Simms and Starkey’s Football Weekly, focussing on up to date football related issues, comprehensively researched before each edition. • Running dedicated Social Media channels for the show, on Twitter and Facebook. Achievements: • Writing, producing and hosting the most listened to podcast at the station. • Developing communication, research, presenting and marketing skills.


Telephone Fundraiser

Pell Bales

Jun 2012 - Aug 2012
  • Responsibilities: • Working on behalf of a number of charities including NSPCC, Christian Aid and RSPCA, calling existing and potential benefactors in order to raise donations for these charities. • Collating information and recording this data quickly and accurately on a digital form. Achievements: • Improving my listening, communication and sales skills. • Gaining experience in outreach and a telephone based role.


Accounting & Financial Department Work Experience

Pearson PLC

May 2009 - May 2009
  • Responsibilities: • Shadowing the Accounting and Financial Department, assisting them in their daily work, undertaking tasks and projects with their guidance and gaining experience in a corporate role. Achievements: • Researching and creating a financial record of the company’s financial history over a 30 year period, resulting in a clear and concise financial history document to be used across the company – including senior managers and those at the Executive level.




University of Bristol

Sep 2011 - Jun 2014



    Bristol PLuS Award

    • Run by the University of Bristol to recognise exceptional students who have gained professional and life skills through extracurricular activities during their studies.


    University of Bristol Half Colours

    • Awarded for outstanding services to University sport, specifically the University of Bristol Football Club, on and off the pitch.


    Universities Brightest Business Brain - National Finalist