A strategic marketing and communications professional with a proven track record of delivering corporate and consumer campaigns for some of the world’s best known sport and entertainment properties, personalities and events. I’ve been fortunate to build a broad-base of experience working for, and on behalf of, high-profile sports and entertainment brands, rights owners, broadcasters and media companies - both agency and client side. I've worked for businesses of all sizes and scales - from major multinationals, to the UK's biggest media companies and specialist boutique agencies - providing me with the skills to deal with complex stakeholder environments. My experience of the sports broadcasting industry, with Sky, BT Sport and Eurosport, has enabled me to create campaigns around major global sporting events and attain high-level experience in dealing with reputation and issues management scenarios, both from a planning and on-the-ground standpoint. I pride myself on the ability to quickly build effective working relationships with colleagues, clients and stakeholders. I'm passionate about innovating the way communications teams function and believe in a holistic approach that focuses on transparency and creativity to deliver the most impactful and integrated strategies and campaigns.Locked Pro Plan feature
Working with The FA on a consultancy basis to deliver a communications strategy for its flagship venues - St. George’s Park and Wembley Stadium - as they prepare to host EURO 2020 matches and the England team during the tournament.
Utilising my wealth of professional experience to offer communications consultancy services directly to sport, broadcast and media brands. Launched in November 2019, I immediately started working with The Football Association on a three-month project.
Providing senior communications counsel to Eurosport’s International network (75 markets across Europe & APAC) of Marcomms and Digital teams to promote the Eurosport, and wider Discovery Group, across B2B and B2C media. Key responsibilities included: - Devising multi-market publicity campaigns and toolkits to promote premium Eurosport content – including the Olympics Games, tennis Grand Slams and the Tour de France plus originals (e.g. Chasing History ft. Lindsey Vonn & Andy Murray Live) on paid, earned, social and owned media. -Working with internal and external stakeholders to set the B2B communications strategy and messaging for Discovery Execs to deliver across sport, marketing, broadcast and media outlets. - Responding to media enquiries, briefing journalists and providing statements/interviews as appropriate. Issues and crisis planning, management and support across all markets. - Leading announcements of Discovery’s wider global sport portfolio, including the launch of GOLFTV and its Play Sports Group investment. - Managing on-the-ground communications, media relations and talent management at major sports events, including PyeongChang 2018, the Tour de France and Grand Slam tournaments. - Implementing talent and influencer marketing strategies across Eurosport’s portfolio of major events, including Roland Garros, the Olympic Games and the Bundesliga. - Devising briefs, overseeing RFPs and support selection and management of central agencies. - Supporting internal communications strategy and activity, including management of internal events, Exec announcements and the launch of Workplace by Facebook. Achievements - Supporting the business to deliver a 28% increase in average viewer numbers across the Eurosport Group in 2017 versus 2016, despite zero ATL marketing spend promoting linear TV. - Helping to drive a record breaking 76 million to watch the PyeongChang 2018 Winter Olympics online, on social and through the integrated Eurosport app. - B2C Olympic Games communications contributed to addition of 434k new subscribers and helped increase daily video views by 166% compared to January 2018.
Promoted from Account Manager to Account Director within 18 months of joining one of the UK’s leading independent sport marcomms agencies. Leading a team of five with responsibility for day-to-day output, strategic advice and financial management across a range of high-profile clients including BT Sport - the agency’s largest by fee income - plus Channel 4, UKTV, Tag Heuer, Yahoo, UFC and the NBA. - Devising creative communications plans to meet the needs of clients briefs, within agreed budgets. Providing day-to-day counsel and strategic advice on branding, reputation management and integrated marketing. - Maximising fee income through effective presentation of creative PR activations across traditional, digital and social media and providing creative insight for new business briefs, prospecting and pitching to prospective clients. - Managing and motivating a team of five to deliver full service press office support for BT Sport to promote its content, talent, platforms and services, plus management of partner relations to maximise use of assets. - Building and retaining relationships with key sports industry figures/organisations (e.g. UEFA, Premier League, Premiership Rugby, WTA, The FA, MotoGP) to help promote BT Sport properties with shared goals of increasing audience and reach. - Announcing BT Sport’s new rights deals and ambassador signings (e.g. Jose Mourinho, Harry Kane, Gary Lineker), coordinating talent appearances to deliver maximum brand recognition. - Strategic-lead, including creative direction, scripting, media and talent management, for Channel 4’s launch of free-to-air F1 rights and subsequent PR delivery through the season. - Promoting David Haye’s boxing comeback, including organisation and management of all media appearances (inc. press conferences, weigh-ins, open workouts and post-fight media) and negotiation of media and broadcast partnerships. - Agency lead for the NBA in the UK with responsibility for year-round proactive comms and social media content creation, plus media management and leadership of the consumer comms campaign for Global Games London 2014. - Client lead for Yahoo’s global 2014 FIFA World Cup campaign, featuring Jose Mourinho, to drive global awareness and anticipation of Yahoo’s coverage and the #Special1s competition. Achievements - Overseeing personal development and promotion of all team members during tenure as AD. - Led and won competitive pitch for Channel 4 Formula 1 brief, secured BT Sport renewal in Jan 2015 for a further two years, won new business with UKTV to promote all live sports and the Premier League to activate its Disability Sport Programme. - Delivered year-on-year (2013-15) growth in press coverage for BT Sport with the 2014/15 Premier League media campaign securing 45% more value compared to Sky Sports coverage. - Obtained 3,064 pieces of coverage for Yahoo’s 2014 World Cup campaign helping to deliver 2 billion page views, double that of 2010, leading to 25% increase in advertising revenues.
Implementing the PR objectives of Sky Sports, targeting national and regional print, online and broadcast media, to drive tune-in and protect and enhance Sky’s reputation. Key responsibilities: - Supported PR activity for Formula 1, Boxing, Darts and other premium rights by working with governing bodies and media partners (e.g. Matchroom Sport) to generate positive coverage. - Led the golf-related comms strategy to promote coverage of the Majors, 2012 Ryder Cup, 2013 Solheim Cup, PGA and European Tour, plus selected LPGA and LET tournaments. - Supported Team Sky communications activity, including pre-season training camp in Majorca and rider media and partner appearances (e.g. Mark Cavendish + Oakley press event). Achievements - PR coverage of Sky Sport’s 2013 Masters Golf achieved a reach of 86m with a resulting AVE of more than £500k. - 53% increase in media value of 2012 Ryder Cup PR campaign versus 2010 event.