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Content management is a discipline that is characterized by translate ideas into cultural products. Demand a wide range of skills ranging from knowledge of the audience to the use of technological convergence, including people management or control of the most effective marketing tools. The Master Content Management 1 (MGC) addresses these issues from the application of parameters of economic, cultural and social returns, offering evaluation tools necessary for decision-making.
The Bachelor of Public Relations is capable of producing the institutional image of people and organizations and to design, plan, evaluate and implement actions aimed at building the image and optimizing the relations of the organization with its internal and external stakeholders, as well as studies and research on the institutional image and relations of the organization with its publics.