About me
An enthusiastic and hardworking professional who has a passion to succeed within the entertainment and media industry. Up to date with the latest trends and academic practices. As well as a strong awareness that success is an incorporation of dedication, effective teamwork and a positive attitude. Eager to continue to build a career in an area he is passionate about by putting his knowledge and skills into practice to achieve high results.
Projects
- Company Annual ReportOne of the core projects I undertook while working at Koorana was the creation of the 2015/2016 Annual Report. This report was created for all stakeholders from the CEO and Board members through to clients. It gives a comprehensive overview of the company including the year in review, financial position, key stories and acheivements as well as objectives for the year ahead. It was an ongoing project that I carried on during my time their and completed as a freelancer once I left the company to ensure continuity and as I felt it fulfilled my obligation to complete the project. Components of the project included; - Project planning with management on necessary content - Briefing the relevant parties on content, deadlines and requirements. - Sourcing content - client feedback, financial data, taking photographic content - Analysing database of clients for demographic data as well as all services and support statistics - Reviewing client feedback and selecting relevant content - Analysing and interpreting the financial data and reporting - Collating the selected information and summerising findings in a clear and conscise manner - Editing SEO and board member content to ensure correct gramma and spelling - Taking photos and retouching them in photoshop to use as support alongside information - Draft layout and colour scheme, sent to designer for fianalisation, including two rounds of changes. - Engaging printer for print and production. Ensuring all fonts and PMS colours are supplied - Distribuion of final product to stakeholders and implementation at events
Work history
Marketing Coordinator
- Sydney, AustraliaFull Time
Marketing Coordinator
Koorana - Child and Family Services 2015
Website
Major Responsibilities – Marketing Coordinator
Marketing strategy and implementation, digital and community based campaigns, annual stakeholder reporting.
Direct collaboration with the CEO and General Managers on identifying marketing goals.
Compilation and activation of a strategic marking plan in line with company goals, vision and wider strategic plan.
Project managing the Annual Report for the board and stakeholders.
Management and updating of current website including use of Google Analytics to form insights.
Website audit and plan for design and build of new solution.
Social media management including Facebook and Twitter.
Event preparation and general marketing activities.
Account Management and Marketing
- Sydney, AustraliaFull Time
Araca is an international merchandising company active in the music, theatrical and comedy markets.
Major Responsibilities – Account Manager & Marketing
Account management and client liaison for major existing clients and new key accounts including; A focus on new business development, while maintaining margins and servicing clients across all divisions of the company; Ecommerce, Outdoor Campaigns, Touring and Sales. This would include responding to RFPs, leading presentations and client meetings to win business.
Ecommerce management and strategic planning, including campaign development and creative direction aimed at furthering the brand and increasing sales. Including utilising CRM database and customer databases to activate email marketing campaigns as well as social media retargeting.
Marketing campaign management and strategic planning for clients both online and outdoor. Attention to SEO and key marketing principles. Experience using google analytics and Adwords.
Working directly with head of Marketing and design team on creative ideas and design elements for company branding, campaigns, clients collateral and products. Including the traffic of creative assets and approvals where relevant. Also experience using CMS’ to produce and publish website content, upload reports and manage assets.
Autonomous management of Street Ninja (outdoor marketing) brand including client liaison, business development, marketing activities and creative solutions to business problems
Day to day staff management of Sales and Marketing Coordinator reporting to myself as well as management of permanent and part time staff for the Street Ninja brand.
Logistics management including; Staff management for street marketing campaigns and distribution of client collateral. Managing movement of stock for national tours and online.
Program and online system proficiency and experience - Word, Excel, PowerPoint, PhotoShop, Bigcommerce, Infusionsoft, Wordpress, Squarespace, Google Analytics/Adwords.
Key Clients
Music industry – Chugg Entertainment, Amplifier, Sony Music, Universal Music, Eleven a music company, A-List Entertainment, Live Nation.
Artists – Daniel Johns, Missy Higgins, Megan Washington, Skegss, The Jungle Giants, The Last Dinosaurs, Alpine, Carl Barron, Ash Grunwald, Little Sea, Hockey dad, Twelve Foot Ninja.
Corporate – Habitat Media, The M Agency, Southern Cross Ausstereo.
Universities – Sydney University, UTS, UNSW.
Additional Responsibilities
Assisting touring manager (on the ground) on various tours including out on tour; Magcon (Auckland NZ).
Company representative at industry showcases and events interstate (Bigsound - Brisbane).
Instore event management for artist promotional campaigns.
Merchandise management and selling on various tours including some of our highest grossing; Chance the Rapper, Magcon, Violent Soho.
Skills
- Marketing
- Socia Media
- Account Management
- Marketing Campaigns
- Email Marketing
- Brand Management
Education
Bachelor of Arts with a Double Major
- Sydney, Australia
Bachelor Arts, Double Majors.
Major in Marketing.
Major in Media, Culture and Communication
Macquarie University
Diploma of Croatian Language and Culture
University of Split, Croatia