daniel field

Marketing Supervisor

FollowUnfollow

Join our Pro Plan to message daniel

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Film
  • Marketing PR
  • TV
  • Promotions
  • Email Marketing
  • Events PR
  • Social Media Marketing
  • Excel
  • Final Cut Pro
  • Office
  • Powerpoint
  • Word

Work history

Currently

Marketing Supervisor

Walt Disney Studios

Jun 2012
  • Achievements: ? Delivered long term digital partnerships, with data at the core of it, with exhibitors, allowing us to be more efficient and targeted with all of our media communications. ? Won POPAI Gold Award for ‘Oz World’ experiential experience, in partnership with Vue and RealD. ? Reduced cardboard and paper spend in cinemas and implemented more efficient in-cinema strategy. Management Responsibilities: ? Managed a team of three marketing executives, who work with shopping centres, cinemas and media partners across the UK to create local marketing promotions to drive awareness for Disney Studio releases. ? Ensure that all local initiatives are aligned to the wider marketing strategy. ? Driving efforts to expand initiatives from local to national level. ? Manage day-to-day needs of my team. Duties/Responsibilities: ? Manage strategy planning and execution of cinema marketing campaigns. ? Work across all marketing platforms of the campaign including in foyer, on screen (trailering), promotions, digital & social media, print, retail and events. ? Media planning across all platforms, including measurement and tracking reports across all channels. ? Build and maintain relationships with cinema head offices and third party stakeholders. ? Drive optimization across all digital and social platforms to drive engagement and conversion to sales. ? Work with Disney LOB’s to integrate their efforts with our theatrical release. ? Work closely with the creative team, inputting into creative process when choosing creative direction for artwork and AV content. ? Deliver presentations of upcoming releases, marketing plans and research results throughout the year. ? Manage marketing budgets, monitoring and controlling spend, and maximizing effective use of available resources.

2012

Sales Executive

Walt Disney Studios

May 2012 - Sep 2012
  • ? Managed the Vue cinema account. ? Negotiated show times and locations for new releases, as well as ensuring sustained presence for releases already in the market. ? Analysis of previous box office data and market data to identify market trends. ? Input into the dating of titles, based on historic data, and opportunities in the release schedule.

2011

Marketing Assistant

Walt Disney Studios

May 2010 - Jul 2011
  • Achievements: ? Organised and managed Cars 2 UK Tour events, from planning to execution. ? Event manager for Cars 2 appearance at Goodwood Festival Duties/Responsibilities: ? Assisted in Media, Trade, Creative and Digital areas of film marketing campaigns. ? First point of contact for all incoming and outgoing marketing materials. ? Manage marketing costs including invoices and PO’s. ? Update Studio team and agencies with all available assets for releases. ? Organised competition winner screenings ensuring film available at cinema ? Responsible for merchandise ordering and allocation for in cinema, PR, marketing and promotional use on all releases. ? Worked with regional trade team to ensure Disney Cinema Marketing website updated with information and available materials for releases. ? Member of Cars 2 Franchise team, ensuring consistency across company for release. ? Update Marketing Director weekly with latest marketing trends and film news that was interesting or relevant for upcoming releases. ? Created key marketing presentations on Keynote & PPT for filmmakers, EMEA markets, global marketing team and key distribution, partner and exhibition events. ? Research previous box office figures for comparable films for presentations. ? Providing written copy for promotional and media partners to use on creative.

Education

2012

Marketing Mangement

Coventry University

Aug 2008 - May 2012