Work history
Marketing Supervisor
Achievements:
? Delivered long term digital partnerships, with data at the core of it, with exhibitors, allowing us to be more efficient and targeted with all of our media communications.
? Won POPAI Gold Award for ‘Oz World’ experiential experience, in partnership with Vue and RealD.
? Reduced cardboard and paper spend in cinemas and implemented more efficient in-cinema strategy.
Management Responsibilities:
? Managed a team of three marketing executives, who work with shopping centres, cinemas and media partners across the UK to create local marketing promotions to drive awareness for Disney Studio releases.
? Ensure that all local initiatives are aligned to the wider marketing strategy.
? Driving efforts to expand initiatives from local to national level.
? Manage day-to-day needs of my team.
Duties/Responsibilities:
? Manage strategy planning and execution of cinema marketing campaigns.
? Work across all marketing platforms of the campaign including in foyer, on screen (trailering), promotions, digital & social media, print, retail and events.
? Media planning across all platforms, including measurement and tracking reports across all channels.
? Build and maintain relationships with cinema head offices and third party stakeholders.
? Drive optimization across all digital and social platforms to drive engagement and conversion to sales.
? Work with Disney LOB’s to integrate their efforts with our theatrical release.
? Work closely with the creative team, inputting into creative process when choosing creative direction for artwork and AV content.
? Deliver presentations of upcoming releases, marketing plans and research results throughout the year.
? Manage marketing budgets, monitoring and controlling spend, and maximizing effective use of available resources.
Sales Executive
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? Managed the Vue cinema account.
? Negotiated show times and locations for new releases, as well as ensuring sustained presence for releases already in the market.
? Analysis of previous box office data and market data to identify market trends.
? Input into the dating of titles, based on historic data, and opportunities in the release schedule.
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Skills
- Advertising
- Digital Media
- Events
- Film
- Marketing PR
- TV
- Promotions
- Email Marketing
- Events PR
- Social Media Marketing
- Excel
- Final Cut Pro
- Office
- Powerpoint
- Word
Education
Marketing Mangement
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