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Achievements: ? Delivered long term digital partnerships, with data at the core of it, with exhibitors, allowing us to be more efficient and targeted with all of our media communications. ? Won POPAI Gold Award for ‘Oz World’ experiential experience, in partnership with Vue and RealD. ? Reduced cardboard and paper spend in cinemas and implemented more efficient in-cinema strategy. Management Responsibilities: ? Managed a team of three marketing executives, who work with shopping centres, cinemas and media partners across the UK to create local marketing promotions to drive awareness for Disney Studio releases. ? Ensure that all local initiatives are aligned to the wider marketing strategy. ? Driving efforts to expand initiatives from local to national level. ? Manage day-to-day needs of my team. Duties/Responsibilities: ? Manage strategy planning and execution of cinema marketing campaigns. ? Work across all marketing platforms of the campaign including in foyer, on screen (trailering), promotions, digital & social media, print, retail and events. ? Media planning across all platforms, including measurement and tracking reports across all channels. ? Build and maintain relationships with cinema head offices and third party stakeholders. ? Drive optimization across all digital and social platforms to drive engagement and conversion to sales. ? Work with Disney LOB’s to integrate their efforts with our theatrical release. ? Work closely with the creative team, inputting into creative process when choosing creative direction for artwork and AV content. ? Deliver presentations of upcoming releases, marketing plans and research results throughout the year. ? Manage marketing budgets, monitoring and controlling spend, and maximizing effective use of available resources.
? Managed the Vue cinema account. ? Negotiated show times and locations for new releases, as well as ensuring sustained presence for releases already in the market. ? Analysis of previous box office data and market data to identify market trends. ? Input into the dating of titles, based on historic data, and opportunities in the release schedule.
Achievements: ? Organised and managed Cars 2 UK Tour events, from planning to execution. ? Event manager for Cars 2 appearance at Goodwood Festival Duties/Responsibilities: ? Assisted in Media, Trade, Creative and Digital areas of film marketing campaigns. ? First point of contact for all incoming and outgoing marketing materials. ? Manage marketing costs including invoices and PO’s. ? Update Studio team and agencies with all available assets for releases. ? Organised competition winner screenings ensuring film available at cinema ? Responsible for merchandise ordering and allocation for in cinema, PR, marketing and promotional use on all releases. ? Worked with regional trade team to ensure Disney Cinema Marketing website updated with information and available materials for releases. ? Member of Cars 2 Franchise team, ensuring consistency across company for release. ? Update Marketing Director weekly with latest marketing trends and film news that was interesting or relevant for upcoming releases. ? Created key marketing presentations on Keynote & PPT for filmmakers, EMEA markets, global marketing team and key distribution, partner and exhibition events. ? Research previous box office figures for comparable films for presentations. ? Providing written copy for promotional and media partners to use on creative.