Work history
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Digital Marketing and CreativePROBAT
Lincolnshire, IL, USAFull Time
Produced (filmed and edited) short form video content resulting in organic Instagram growth from 1,200 to 26,000+ followers alongside an eight-figure increase in annual quote requests.
Designed, implemented, and measured all Inbound and Outbound Digital Campaigns for both Probat (US and Canada), as well as BURNS Roasters (Global and Domestic.)
Improved the organic page rank of burnsroasters.com 70 spots for industry specific keywords through SEO/SEM improvements resulting in a 10 figure increase in quote requests per annum.
Implemented complete measurement and attribution of burnsroasters.com for both paid and organic campaign efforts (Google Analytics, Google Tag Manager, Facebook Ad Manager, Google Ads, LinkedIn Advertising.)
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Video Editor and Content StrategistGravity Golf
- United StatesPart Time
As a part time video editor and content strategist for Gravity Golf, I edited and published all Social Media Video Content for over 9,000 YouTube subscribers and 2,000+ Instagram followers.
135% increase in YouTube Subscribers and monetization (CPM) through keyword-rich contentcreation and channel optimization strategy.
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Education
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Artist DiplomaThe Colburn School
- Los Angeles, United States
2 year paid residency in premiere orchestral conservatory in the United States.
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MastersNorthwestern University
- Evanston, United States
Graduated with Masters in Performance and Literature.
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