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Daniel Hurrell

Art Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director


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About me

I’m an Art Director who believes every problem has a creative solution. Someone who originates and produces effective integrated campaigns that work across multiple channels. Whether that be print or online, outdoor, press, CRM, TV or radio. And because I happily wear a designer’s hat too I can see many of my ideas through to execution.


  • Advertising
  • Film
  • Marketing PR
  • TV
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop

Work history


Integrated Art Director


May 2015
  • Freelance
  • I scamp, write, direct and design – and have done so as a freelancer since 2003. I’m equally at home with mouse or marker. I possess a capable pair of hands and love to tackle new and interesting briefs. I’m happy teamed with my writing partner or going solo.


Head of Creative

OTM Create

Aug 2014 - Feb 2015
  • Freelance
  • As Head of Creative I built and managed a team of Art Directors, Designers and Technologists. I developed high-level concepts and inspired internal teams. Mine was a hands-on role and I helped to create an environment where the best ideas could be born and thrive.


Integrated Art Director


Apr 2013 - Aug 2014
  • Freelance
  • Teamed with a copywriter and armed with a big fat marker pen, my role as Integrated Art Director involved creating effective, measurable, consumer-facing direct response marketing and advertising campaigns – for both on and offline channels. From scamps through to highly finished Mac visuals, I worked closely with the account teams, other creatives, designers, production teams and clients.


Head of Art


Apr 2009 - May 2013
  • I provided direction, leadership and inspiration to the creative’s of the agency. In addition to my role as a senior creative, I was responsible for ensuring that the art direction and design was of the highest standards – this included line management of the creative team. I worked closely with the Creative Director and together set the design and creative agenda for the entire agency. As in all my roles, I championed the importance of great creative and helped to maintain the agency’s excellent creative reputation.