Daniel Kelly

Daniel Kelly

Creative + CopywriterLondon, United Kingdom
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Daniel Kelly

Daniel Kelly

Creative + CopywriterLondon, United Kingdom
About me
Conceptual creative with a grip on strategy and a way with words.
Projects
  • Would You Rather (2020 Edition)
    Would You Rather (2020 Edition)Remember 2020? What a nightmare!… Here’s a game based on that nightmare.
  • Columbia - Lil Nas X's Montaura
    Columbia - Lil Nas X's MontauraDiscover the colour of your aura with Lil Nas X's 'Mountaura' to celebrate his hit album 'Montero'. The tone of voice for this Gen-Z-oriented piece of ephemera was based on Lil Nas X's Tweets, and emulates their madcap feel.
  • RCA - Sasha Sloan's 'What Kind of Sad Girl are You?'
    RCA - Sasha Sloan's 'What Kind of Sad Girl are You?'Talk to a chat-botified version of Sasha Sloan to find out what kind of sad girl you are to celebrate her less-than-upbeat album Only Child: https://onlychild.sadgirlsloan.com/
  • Oxford Mindfulness Centre - Do Nothing for your Mind
    Oxford Mindfulness Centre - Do Nothing for your MindHow do you get young people to give mindfulness a go? By telling them it's the easiest thing they can possibly do: nothing. This YouTube pre roll campaign targeted young people by playing before videos on how to look better, become better at studying, or become more popular. It captured attention by telling people to 'do nothing for their education' and directed them to our information hub where they could find out about what mindfulness is and what it isn't: donothing.uk.
  • Google Ads - Advertise Smarter
    Google Ads - Advertise SmarterDid you know that most small business owners didn't know Google Ads is the best way to get their business to show up on Google? Well they do now with this targeted YouTube campaign!
  • Zendesk - The Museum of Annoying Experiences
    Zendesk - The Museum of Annoying ExperiencesBeing stuck on hold. Trying to explain a complex problem to a simple helper bot. Bad customer service is annoying. Zendesk wants to change that, and build a future where customer service is seamless and helpful, always. To bring their vision to life, we created the Museum of Annoying Experiences: a digital gallery of the annoying customer experiences Zendesk seeks to end. The Museum suggests a shining future where Zendesk are revered as the Champions of Customer Service. With each exhibit, the
Projects credited in
  • Stop & Search
    Stop & SearchIn the UK, racism is very, very real. But its insidious impact is often diminished, especially when compared to more overt attacks on POC and minority communities in the US. To raise awareness of the country's systemic biases, we took to the streets with a campaign rooted in one of its most racist policies: Stop & Search. Using this as our call to action, and a visual language inspired by civil rights protests, we showed how easy it is to get educated on the inequalities people face. On launc
  • Sony Music Doja Cat
    Sony Music Doja CatA quirky online experience to authentically connect Doja Cat with her fans. Before MTV award winning singer/rapper Doja Cat had a number one single with Nicki Minaj, we were given the opportunity to help shape her fledgling brand and connect her with fans. In celebration of her music video ‘Juicy’ we asked her followers an important question: ‘how juicy are you?’ After connecting to Spotify and having their listening history scientifically analysed by our fruit-identifying algorithms, fans are
  • Flood the Streets
    Flood the StreetsSevere flooding is on the rise in the UK due to climate change. Symbols are powerful. So we proposed an alarming redesign to the UK flood warning sign to wake people up.
  • Google 10 Weeks of Magic
    Google 10 Weeks of MagicA digital street and delightful stories to bring Google magic to life this festive season. Any recipe in seconds, music in every room, a live feed from your doorstep to your phone - Google can add magic to your life. This holiday season, we’re introducing people to the many benefits of Google products with a digital advent calendar set on a delightfully illustrated street. Behind each of the street’s ten doors is an enchanting story and a range of offers on Google devices. From daylight savin
  • It’s the world’s most enjoyable – and least wasteful – gift list
    It’s the world’s most enjoyable – and least wasteful – gift listSecret Santa. In theory, it should be fun. It should be a deeply wonderful tradition of gifting your colleagues extremely thoughtful and utterly delightful things they weren’t expecting and will always remember. In reality, Secret Santa is far from fun. It’s become the slightly awkward tradition of gifting your colleagues deeply impersonal and panic-bought stuff they won’t be surprised by (another hilarious mug, anyone?) and will almost certainly throw away. But help is at hand. Welcome to the w
  • Unpacking the UK's systemic racism in 15 search terms
    Unpacking the UK's systemic racism in 15 search termsFour times more likely’, ‘slavery tax’, ‘health bias UK’: understanding systemic racism in the UK is often only a search away. Yet, when we talk about racism, we often do so with an American lens. Frustrated with racial inequality conversations focusing largely on America, we set out to address the systems that discriminate against people of colour closer to home. Using a powerful manifesto and phrase intrinsically linked to structural racism in the UK, we invited people to stop what they were
Work history
    PHANTOM logo
    PHANTOM logo
    Copywriter and creativePHANTOM
    London, United KingdomFull Time
    Revolt London logo
    Revolt London logo
    CreativeRevolt London
     - London, United KingdomFreelance
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Skills
  • Ad Copywriting
  • Creative Advertising
  • Creative Strategies
  • Concept Creation
Education
    U
    U
    Upper Second Class Hons BSc Philosophy and PoliticsUniversity of Bristol
     - Bristol, United Kingdom
Awards
    D&AD logo
    D&AD logo
    Writing for Design / Wood PencilD&AD
    The Museum of Annoying Experiences is a digital museum set in the future, which highlights how poor customer service was in the 'past', in other words, our present. Each exhibit is a mockery of the customer service headaches that Zendesk is working to make a thing of the past. dandad.org/awards/professional/2022/235531/the-museum-of-annoying-experiences/