Daniel Lane

Marketing

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  • LocationLondon, United Kingdom

Projects

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About me

 

Hello! My experience covers an array of creative fields having worked in design and marketing positions but I am particularly interested in brand building and the more conceptual side of marketing and advertising. What I can do includes: graphic design, web design, logo design, brand building, SEO, social media channel management, social media advertising, content creation, blog, copywriting, email marketing. You can see my design work on my website, and please do get in touch if you have any questions.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Print Design
  • Design
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Web Page Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Marketing

The Natural Wood Floor Company

Mar 2015
  • Website Using Google Analytics and SEOMoz to retain the website’s high standing in Google searches, contributing to the blog, updating product pages, proof reading. Social media Managing the company’s SM channels including Facebook, Twitter, Houzz, Pinterest, and Google+, using Hootsuite to schedule the SM strategy. Strategies Co-ordinating my efforts with PR Officer Alison Brockway, with front line trends gathered from Sales Managers, and in line with manufacturing and stock.

2015

Design & Marketing Assistant

Zeke Creative

Dec 2014 - Mar 2015
  • Design A design and marketing agency that focuses on high-end interior brands, Zeke provides innovative and attractive designs for printed and online purposes. I helped on designs for companies including John Lewis of Hungerford and Abode. Client facing Zeke offer ‘beauty and the brains’, having developed an acute conceptual nous from years of industry experience. With them, I sat in client meetings about design, brand building and identity. Branding The founders of Zeke had a unique set of axis from which they’d develop their understanding of a client’s brand and upon what they’d formulate their designs. From this, I learnt how to absorb a brand, communicate with them and tell a brands’ story.

2015

Marketing & Design

Leedam Natural Heritage

Apr 2013 - Mar 2015
  • Design Having recently rebranded, I introduced the new identity to Leedam’s entire portfolio, including the company’s entire printed range, site information boards, and made their new website. Digital Managed all SM channels including Facebook, Twitter, Pinterest, and the company’s blog (which I began). I strengthened their SEO using Google Analytics and keywords, creating a Google business page, and mapping the sites on Google maps. I also introduced a YouTube channel, to capitalise on the visual aspect of natural burial.

Education

2012

English and Drama

Goldsmiths, University of London

Aug 2009 - Apr 2012
  • BA English and Drama Focusing on English literature, communication, and creative writing. Dissertation topic: Which literary form best suits Sherlock Holmes - the short story or novel?