Daniel McLaren

Daniel McLaren

Digital ConsultantPenzance, United Kingdom
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Daniel McLaren

Daniel McLaren

Digital ConsultantPenzance, United Kingdom
About me
Heading up talented team from across Latin America, US and Europe creating localised content for top sports teams and leagues. Prior to that worked for agencies in London including AMV BBDO, We Are Social, Octagon, SQN and Carat. I've started two businesses myself, a social video consultancy that worked with the Ladies European Tour, Universal Music, Women's Super League and Soccerex. The second was a b2b publisher as I took a blog (started in 2010) into a full-time business through investment from a larger publisher in 2017. I'm now taking my connections and experience into sports tech companies and also an advisor to sports tech networks and a startup tech company. In my spare time I produce podcasts, something I have done since 2016. Initially the Digital Sports Insider podcast managed over 100k downloads in two years. During lockdown I started a 'Social & Sport' series that interviews leading lights from the sports digital space.
Projects
  • Everton FC launch in LatAm
    Everton FC launch in LatAmOn the signings of Brazil's Allan and Columbia superstar James Rodriguez, Samba Digital worked on lighting up the tallest building in Bogota to celebrate James' arrival. More details found on https://www.evertonfc.com/news/1819193/james-signing-for-everton-makes-global-impact
  • The Social & Sport Interviews
    The Social & Sport InterviewsTalking to people over video chat about how their coping with the current crisis - mainly social media/content producers in sport but other sports industry figures too. Published as podcast, YouTube video and clips on LinkedIn and Twitter.
  • Something Quite New
    Something Quite NewPodcast created to help with the marketing of the agency I work for, SQN (the podcast name is a play on the agency initials). Bringing in guests from the worlds of sport and technology to talk about their experience and share insights that will help others listening.
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Work history
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    Digital Consultant / Key Account ManagerSamba Digital
    United KingdomFull Time
    We’re a sport and entertainment marketing agency with local presence in Asia, United States & Latin America. We do everything from custom e-marketing strategies, to guiding our customers step by step through their process of internationalization. Every day we reach over 10 million fans using tried-and-tested industry processes.
    S
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    Head of DigitalSQN
    Henley-on-Thames, United KingdomFull Time
    SQN (Sine Qua Non) is a Sports Sponsorship & PR agency that works with technology and technologically innovative companies. A core area of expertise is motorsport, including F1, MotoGP, World Endurance and World Rally. Clients currently include Tata Communications, Toyota Motorsport, Hyundai and Henley Royal Regatta. Plus I host and produce the 'Something Quite New' podcast for the agency.
Skills
  • Social Media
  • Audio Interviewing
  • Podcast Production
  • Event Hosting
  • Youtube
  • Content Marketing
  • Growth Strategy
  • Digital Marketing
  • Digital PR
  • Digital Copywriting