Work history
Assistant Brand Manager Wall’s ice Cream
• Lead digital (web, mobile and outdoor) development, from strategy to execution
• Manage global website platform and development (including SEO, PPC strategy)
• Manage relationship with agencies and brand builders in 50+ markets
• Data analysis including tracking, reporting and evaluation of campaigns
• Develop consumer understanding of brand communication idea and campaign initiatives
• Identify opportunities for the brand in digital space
• Event planner and lead for IC largest global conference and activation
• E-Commerce & Direct To Consumer strategy and brand guideline development
• Global strategic packaging development, including design and guideline roll-out
• Budget Management and media channel planning
• Management of internal communication channels to drive internal engagement
• Roll-out and localisation of market development campaigns
Internal Channels Executive
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Key Responsibilities:
• Management and development of global intranet Home Page
• Delivering best-practice site communications for brand teams
• Implementing integrated communication plans for all internal campaigns.
• Supporting the development and delivery of global internal communication projects
• Delivering measurement strategy across internal channels
Skills
- Advertising
- Marketing PR
- Office
Education
Business Management
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Business Management