Projects
- Farfetch Brand and Boutique PagesWhile working as an English Content Writer for the e-commerce company Farfetch, I was responsible for writing short introductory profiles for a variety of luxury brands and boutiques. Some examples of my work are below - you can find others at the Farfetch Partners page online.
- A Conversation With David Mullane, Scion of Scottish Style"David Mullane is a name you should know about. In the late Seventies and early Eighties, Mullane was Merchandise Director of iconic Glasgow emporium The Warehouse, responsible for bringing high-fashion names to the UK: he sold early Paul Smith, introduced Dries van Noten and his peers in the Antwerp Six and showcased John Paul Gaultier’s first collections. After the outlet’s 1994 dissolution, the long-time architecture buff left the retail scene to become director of the Charles Rennie Mackintosh Society." <br> <br> An unpublished piece that I am proud of and published to my own Tumblr blog, acting as an anniversary celebration for the much-loved W2 shop and a history lesson regarding the Scottish fashion scene.
- Brooklyn: The Beastie Boys and Bad Brains supergroup that was too good to last'At home in New York, Darryl Jenifer is glancing at a photo of the band he and three friends played in during the late 80s. He looks at the four punks with their Adidas Ewing kicks on, breaking down the profile of each member from left to right: “That’s Tom, acting like he’s scratching his head and got his finger out with this weird look on his face, like ‘get outta here’. Yauch is sitting there with his Bates Motel sweatshirt like ‘fuck, I’m in this rock band.’ Doug is sitting there with his Wayfarer glasses on and his fuckin’ 80s rock ‘n’ roll shirt, baseball cap. And that’s me over there with my Rastaman lil’ sweatpants, tucked in and shit, fixing my dreads.” He laughs. “It was very real, kid.” <br> <br>'The photo, Jenifer says, is the only one of the group together onstage, taken before their only live show. They were a short-lived project, but from the sound of his voice, he still holds those memories in high regard. This could be the story of any group of friends that come together to play music then go their separate ways – and it is. But two of those friends were responsible for some of the most important American music of the 80s. The dude in the Rastaman sweatpants played bass in Bad Brains, the Bates Motel sweatshirt was worn by a Beastie Boy, and the band was called Brooklyn.'</br> <br>For FACT, I wrote about the lost Eighties band Brooklyn, the side-project of two of that era's most important bands: the Beastie Boys and Bad Brains. I interviewed surviving members, music critics and historians in an effort to communicate both the time the band spent together and the music's unexpected impact years later.</br>
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Work history
Editorial ManagerFlannels
London, United KingdomFull Time
• Heading all aspects of editorial and creative campaign production for FLANNELS
• Briefing, writing and coding weekly and seasonal features, including fashion round-ups, interviews and lifestyle pieces
• Collaborating with campaign managers and higher management on integrated content concepts
• Writing across social media platforms
• Closely developing social media TOV alongside stakeholders
• Managing calendar across business
• Delivering marketing collateral on ad hoc basis
• Coding in HTML
Online CopywriterFarfetch
London, United KingdomFull Time
● Responsible for crafting and publishing copy for luxury clients to Farfetch's Black & White e-commerce agency service
● Curating product copy on in-house CMS systems for a growing group of lucrative designer brands
● Communicating across all Black & White team channels to ensure successful rollouts for designer brand websites
● Presenting prospective brand representatives with copywriting briefs and examples
● Exercising knowledge of luxury brand lifestyles and products
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Skills
- Blogging
- Editorial
- Film Production
- Strong Ability to Work to Deadlines
- Social Media
- Storytelling
- Podcasting
- Google Docs
- Proofreading and Copy Editing
- Copywriting
- Music Critic
- Library Assistant
- Fashion Copywriting
- Retail Copywriting
- Teamwork and Co-operation
Education
U
U
Film and Media Studies with JournalismUniversity of Stirling
- Stirling, United Kingdom