I’m award winning designer. My experience goes from building and managing teams to designing brands, products and services for big brands and startups – from concept to delivery. I’ve worked and directed multi-disciplinary teams on projects across industries: banking, fin-tech, music, sports, technology and others. Among them are brands like Beats, Google, Nike, Magic Leap, O2, Unilever, BP, McDonald’s, Getty Images, Babylon and Nextdoor.
I’m incredibly passionate about the ever changing relationship between people and technology, and the opportunities to create healthy relationships with customers, building a business at the same time.
Throughout my career I have worked in agencies, consultancies and inside companies – starting as a developer, through advertising and finally setting in products. In the meantime, I’ve received a bachelor in Industrial Design and had the opportunity to live and work in São Paulo, NY, San Francisco and London.
My work has been recognised through awards like Cannes, D&AD, Clios, One show, and ADC, as well as in the specialized and non-specialised press.
Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything44
- Beats MusicA revolutionary new steaming music service that combines human curation with technology8
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Work history
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Head of Product Design, Creative DirectorMagic Leap
London, United KingdomFull Time
At Magic Leap, I helped start the London office, building a relationship with partners and hiring an incredibly talented group of designers.
In collaboration with teams in both US coasts, my work shifted design language from consumer-only to also reach enterprise clients. This was a massive effort that included a new website, photography and videos. On all, we applied a product-based approach, tracking data and using user research as means to inform iterations or new areas to develop.
In parallel, we worked on building a more accessible design system, ready for internationalisation – starting with a successful release in Japan. The international and product expansion led us to a design a typeface that allowed us to build on the key brand.
From the design system, we also deployed brand and partner guidelines, building a consistent language across screen-based, events, environments, and in-device experiences. This led the team into the first ever cross-company design summit, rallying all the designers within the company to work as a group.
More recently, I led the successful launch of the Magic Leap app store on the web, built a new tool to get unbiased opinions on customer surveys, and have overseen workshops with multiple stakeholders to define the new out of box and in-device onboarding experiences.
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Head of Product DesignFathom London
- London, United KingdomFull Time
At Fathom, I led a team of UX and UI designers working across multiple segments of the Fintech industry, from product discovery through definition, research, build and iteration.
We’ve worked with a planning company on relaunching their web SaaS, building a comprehensive design system for data visualisation and management, as well as delivering their first ever fully-mobile solution. We were also tasked with designing the future-vision of their product in the lead up to the IPO.
We also led consulting companies to enable faster decision making via custom data visualisation tools, a mortgage service company in designing and building a system on the blockchain, and services to help with commodity trading and management. We also collaborated with small scale startups in building brand, MVPs and presentations for investors and their boards.
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Skills
- Creative Direction
- UI Design
- Digital Design
- Interaction Design
- Art Direction
- UX Design
- Brand Management
- Brand Strategy
- Design
- Strategy
Education
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Bachelor of Industrial DesignUniversidade Presbiteriana Mackenzie
- São Paulo, Brazil
Bachelor of Industrial Design with a major in Visual Communications.
Thesis over 2D principles applied in 3D, for design and animation, got awarded the highest grade.
Awards
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Awards summary(Various)
This list covers awards from 2010-2020.
Cannes (3x Silver, 1x Bronze, 9x shortlist)
D&AD (3x Wood, 1x Most Awarded Agency, 1x Impact Winner)
One Show (1x Silver, 2x Bronze, 3x Merit)
Eurobest (1x GP, 5x Silver, 1 Bronze)
Young Guns (1x Bronze, 2x Shortlist)
Clio (1x Gold, 1x Silver, 1x Bronze)
Campaign (Creative Teams, Innovation of the Year, 1x Winner)
Creative Review Annual (1x Agency of the Year, 1x In Book)
Awwwards (1x SotD), FWA (1x SotD), Art Director’s Club (1x Silver), Webby (1x Winner, 1x Honoree, 3x Nominee), Shorties (1x Shortlist, 1x Finalist), Marketing New Thinking (2x Shortlist), A-List (1x Gold), BIMA (4x shortlist), IAB Mixx Awards (1x Bronze), Shots (1x Campaign of the Year), London International Awards (1x Gold, 1x Finalist), IAB Mixx (1x Bronze), Drum Design (1x Winner), Communication Arts (1x Winner), Ciclope (1x Bronze, 1x Finalist), Mashies (1x Shortlist), Digital Impact Awards (1x Highly Commended), DADI (1x Nomination, 1x Commendation), Brand Republic Digital Awards (1x Finalist), Lovie (4x Gold, 1x Bronze, 1x People’s Choice), IAB Mixx Awards (1x Bronze), A–List Awards (1x Gold), Smarties (1x Best in Show, 6x Gold, 5x Silver, 1x Bronze), Social Buzz (2x Best, 2x Shortlist), IXDA (1x Shortlist)