About me

Global Styling Manager with 20+ years experience in the Retail Fashion Industry, leading a store and multichannel approach with an innovative and provocative visual perspective. Highly successful at delivering strong inspirational fashion installations from store concepts to window design, through to leading styling direction and visual merchandising of a Global Fashion brand. Exceptional Fashion understanding and recognised as an aspirational figure in the Industry. Creator of ‘Dano’s Style Tips’, the cult global brand styling directive for TOPSHOP. Winner of numerous industry awards including Best Instore Branding, Best Christmas Window, Best Graphic in a multiple, Best Use of Mannequins amongst many others. I am a passionate hands-on leader of Creative & Styling teams and individuals with whom I love to engage, develop and have fun.

PostsProjectsExperienceTeam

Projects credited in

• 29

  Topshop/Topman SS18 Campaign VideoEdited both Topshop & Topman's Spring Summer 18 campaign videos, shot in Los Angeles at Hollywood’s iconic Chateau Marmont.
• 14

  TOPSHOP - GOLDRUSHPost Production/Edit for Topshop’s Goldrush collection. Director/DOP: Steve Nielsen Post Production: Terry Paul
• 15

  Topshop x Halpern StudioLondon. November 2018. Post Production/Edit for Topshop x Halpern campaign video. Created multiple videos for use on social media, homepages and internation store screens. See the collection here. Creative Direction: David Hagglund Photography: Eloise Parry DOP/Videographer: Steve Neilsen Post Production: Terry Paul Styling: Patti Wilson Music: ABRA
• 8

  TOPSHOP Island Life CampaignEdit + Post for Topshop's Island Life campaign. DOP: Michael Stine Edit + Post: Terry Paul
• 8

  TOPSHOP - IDOLPost Production/Edit for Topshop’s new IDOL collection. Director: Kat Jenkins DOP: Steve Nielsen Post Production: Terry Paul
• 23

  IVY PARK Instagram StoriesPost Production & Animation for IVY PARK, featured on TOPSHOP's instagram stories, created as part of IVY PARK's AW17 Campaign launch.

+ Show more

Work history

Global Styling ManagerTOPSHOP TOPMAN
Jan 2011 - Feb 2021London, United KingdomFull Time
As Global Styling Manager and key leadership member of the Head Office Visual Team, I was responsible for delivering the brand styling direction for TOPSHOP TOPMAN, and driving the creative vision, ensuring that stores and digital were inspirational, directional and on-brand at all times.

Skills

• Project Management
• Graphic Communication
• Communication
• Creating Moodboards
• Creative
• Style Direction
• Styling
• Visual Arts
• Illustration
• Adobe
• Campaign Photography
• Photoshoot Styling
• Photoshop
• Photography Shoots
• Catwalk Styling
• Catwalk Analysis
• Creative Art Direction
• Art Direction
• Trend Analysis
• Trend Research
• Analysing Trends
• Window Concepts
• Window Design
• Window Installations
• Moodboard Creation
• Mood Boards
• Casting Models
• Fashion Branding
• Fashion Direction
• Fashion Campaigns
• Graphic Design
• Graphic Art

Education

Bachelor of Arts (BA) London College of Communication, UAL
Aug 2001 - May 2003London, United Kingdom

Awards

T
T
Most Outstanding Feature / PropThe VM and Display Awards
T
T
Best Christmas InteriorThe VM and Display Awards

+ Show more