Work history
Marketing Manager
Thirsk, United KingdomFull Time
Setting marketing direction across all elements, inclusive of Corporate and Brand; insight and research to develop strategies, craft branded propositions, curate and executing full-mix campaigns and applying learning through brand metrics for the UK's leading manufacturer of Dry Dog Food across the Wagg (UK's no.1 by volume) and Harringtons brands (no.2 by value).
A key part of the role is in delivering the PMO for Harringtons, now accelerating growth post TV-led campaign to +50%.
Skills
- Brand Development
- Brand Growth
- Consumer Behaviour
- Consumer Insight
- Consumer Products
- Product Development
- Shopper Marketing
- People Enthusiast
- Marketing Strategies
- ATL Campaigns
Education
CIM Professional Diploma Marketing
- Leeds, United Kingdom
BA (Hons) Media & Management
- Leeds, United Kingdom
Awards
PR Moment Award - Best Use of Content
A social media campaign to drive reach, awareness and key brand attributes.
Dogglebox, a parody of the popular hit show Gogglebox, was produced along with supporting content to ensure longevity to the campaign.
Results achieved a media reach of 163m (global) with over 840k video views and a reach of 4.7m on Facebook.
View the full video here: https://youtu.be/nRmBsNGWv88