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Setting marketing direction across all elements, inclusive of Corporate and Brand; insight and research to develop strategies, craft branded propositions, curate and executing full-mix campaigns and applying learning through brand metrics for the UK's leading manufacturer of Dry Dog Food across the Wagg (UK's no.1 by volume) and Harringtons brands (no.2 by value). A key part of the role is in delivering the PMO for Harringtons, now accelerating growth post TV-led campaign to +50%.
A social media campaign to drive reach, awareness and key brand attributes. Dogglebox, a parody of the popular hit show Gogglebox, was produced along with supporting content to ensure longevity to the campaign. Results achieved a media reach of 163m (global) with over 840k video views and a reach of 4.7m on Facebook. View the full video here: https://youtu.be/nRmBsNGWv88