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Daniel Reeves

Marketing Manager

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  • LevelSenior
  • LocationLeeds, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Marketing Specialist - Head of Marketing - General Manager Marketing

Skills

  • Brand Development
  • Brand Growth
  • Consumer Behaviour
  • Consumer Insight
  • Consumer Products
  • Product Development
  • Shopper Marketing
  • People Enthusiast
  • Marketing Strategies
  • ATL Campaigns

Work history

Currently

Marketing Manager

Inspired Pet Nutrition

Jan 2015
  • Thirsk, United Kingdom
  • Full Time
  • Setting marketing direction across all elements, inclusive of Corporate and Brand; insight and research to develop strategies, craft branded propositions, curate and executing full-mix campaigns and applying learning through brand metrics for the UK's leading manufacturer of Dry Dog Food across the Wagg (UK's no.1 by volume) and Harringtons brands (no.2 by value). A key part of the role is in delivering the PMO for Harringtons, now accelerating growth post TV-led campaign to +50%.

Education

2005

CIM Professional Diploma Marketing

Leeds Business School

Sep 2004 - Jun 2005
  • Leeds, United Kingdom

2001

BA (Hons) Media & Management

Leeds University

Sep 1998 - May 2001
  • Leeds, United Kingdom

Awards

2015

PR Moment Award - Best Use of Content

PR Moment

  • A social media campaign to drive reach, awareness and key brand attributes. Dogglebox, a parody of the popular hit show Gogglebox, was produced along with supporting content to ensure longevity to the campaign. Results achieved a media reach of 163m (global) with over 840k video views and a reach of 4.7m on Facebook. View the full video here: https://youtu.be/nRmBsNGWv88