Daniel Swanepoel is a multi-disciplinary window display designer based in London specialising in high-end, luxury retail.Locked Pro Plan feature
Window Display Designer/Visualiser
Visual Merchandising for Level 3, including windows displays, womenswear, beauty and fragrance. Designing and overseeing the installation of all in-store VM and visuals throughout Level 3 of the store. Working directly / regularly meeting with retail operations, department managers, marketing team, facilities team and concession managers. Constantly maintaining communication with both internal and external departments. Constructing/designing/ sourcing display props. Managing costs of props to remain within budget, and finding alternatives. Installing and supporting all team members with VM displays throughout various departments including women’s luxury and contemporary fashion, women's accessories, food hall, kids and men’s luxury and contemporary fashion. Compiling trend reports for VM of competitors and fashion trend reports of merchandise. Creating visual guideline packs for VM in the store.
Full-time Internship Women’s Contemporary & Designer Fashion Responsibilities: Display and prop production for Christmas. Dressing mannequins. Designing props. Managing up to 6 new work experience members to the team at a time. Handling/moving valuable props, mannequins and fixtures. Meeting/ visiting suppliers. Maintaining shop floor/studio standards. Organising prop and mannequin storage rooms. Reporting to VM managers and working closely with the VM teams. To install Christmas 2014 for the Selfridges’ press launch & Christmas Shop
To work independently and alongside the Visual Presentation Team at the Piccadilly store. Creating window displays, in-store displays and preparing the store for the Christmas season. Prop preparation and production. Team working with interns . Handling valuable merchandise and portraying it in the traditional visual style of the store.
WINNER 'Best Floral Display' Award with Hackett London at Harlequin Design
Winner of 'Best Use of Mannequins in a Multiple' Award with Hackett London at Harlequin Design
Shortlisted as Creativepool's Top 25 Newcomer of the Year. http://creativepool.com/awards/2016/shortlist/
Winner of 'Best Window in a Multiple' Award with Joseph Fashion at Harlequin Design
Winner of 'Retail Focus Reader's Choice' Award with Joseph at Harlequin Design
Awarded the Vocational Qualification Learner of the Year Award across all career fields for London at the 2015 VQ Awards for my achievements gaining a Level 4 Visual Display and Retail Branding for Fashion Retail Diploma. http://www.vqday.org.uk/vq-awards
Fashion Retail Academy, London 2014 - Awarded the FRA Commitment Award 2014 at the FRA Awards by Sir Philip Green (CEO of Arcadia Group), John Dixon (Exec. Director of M&S), Jason Tarry (CEO of F&F Tesco), Christos Angelides (Director of Next Plc). Nominated as Student Council member, and Student Representative for visual display and retail branding. http://www.gettyimages.co.uk/detail/news-photo/daniel-swanepoel-walks-to-the-stage-to-accept-the-news-photo/451893326
Volunteer for retail charity events including the Oracle Retail Week Awards 2014 at the Grosvenor House Hotel, the Contour Fashion Ball 2014 at the Dorchester Hotel, and the Retail Week BT Technology Awards at the Hilton Park Lane. Raising funds for the Retail Trust (contributing to the
Team Project Manager. Leading the UK team of four to represent at the Future Retail Challenge at the World Retail Congress in Paris (Sept 2014). Competing against 5 countries to design Samsung
Selected to represent visual merchandising to over 10,000 young people at the Skills Show. The only male to demonstrate and promote visual merchandising techniques for the retail industry at this four day event. http://www.findafuture.org.uk/the-skills-show
Exhibited a painting at the Royal Society of British Artist
Co-designed an iron/glass sculpture. It was later commissioned and created by artist/ blacksmith Jenny Pickford. It now stands outside St. Augustines Catholic High School, Redditch, Worcestershire.