Daniel Swanepoel

Window Display Designer/Visualiser


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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsVisualiser - Stylist - Art Director - Creative Director


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About me

There is an endless array of window displays that line our retail streets and fill our shopping malls. Using software like Adobe Creative Suite & Autodesk Sketchbook Pro, translating my story into a visual reality has become possible through my natural skills and hands-on experience in retail display and visual merchandising. 2015 Awarded VQ Learner of the Year award for London which placed me as the top learner across all students from all London education institutions who had studied a vocational qualification in all subjects for the year. 2014 After graduating with a distinction in Visual Display and Retail Branding at the Fashion Retail Academy, I went on to receive the most recognised award (FRA 2014 Commitment Award). Previously, I have worked as the Beauty, Fragrance's and Women's Fashion Visual Merchandiser for Selfridges Birmingham. Other roles include visual display internships at Selfridges London and Fortnum & Mason.


  • Prop Design
  • Illustrator
  • Indesign
  • Photoshop
  • Sketchbook Pro
  • Visual Merchandising
  • Concept and Design Illustrations
  • Trend and Colour Research
  • Visual Branding
  • Window Display Design
  • Visual Guidelines
  • Retail Display and Design

Work history


Window Display Designer

Harlequin Design

Feb 2016
  • London, UK
  • Full Time
  • Window Display Designer/Visualiser


Visual Merchandiser


Jan 2015 - Jan 2016
  • Birmingham, UK
  • Full Time
  • Visual Merchandising for Level 3, including windows displays, womenswear, beauty and fragrance. Designing and overseeing the installation of all in-store VM and visuals throughout Level 3 of the store. Working directly / regularly meeting with retail operations, department managers, marketing team, facilities team and concession managers. Constantly maintaining communication with both internal and external departments. Constructing/designing/ sourcing display props. Managing costs of props to remain within budget, and finding alternatives. Installing and supporting all team members with VM displays throughout various departments including women’s luxury and contemporary fashion, women's accessories, food hall, kids and men’s luxury and contemporary fashion. Compiling trend reports for VM of competitors and fashion trend reports of merchandise. Creating visual guideline packs for VM in the store.


Visual Merchandising Technician & Judge

Fashion Retail Academy

Nov 2014 - Nov 2014
  • Freelance
  • Support and launch VM exhibition stands at the World Skills Show UK 2014. Install and manage props and materials. To oversee and mentor VM contestants. Member of final Judging panel.


Visual Merchandising Intern


Jul 2014 - Oct 2014
  • Internship
  • Full-time Internship Women’s Contemporary & Designer Fashion Responsibilities: Display and prop production for Christmas. Dressing mannequins. Designing props. Managing up to 6 new work experience members to the team at a time. Handling/moving valuable props, mannequins and fixtures. Meeting/ visiting suppliers. Maintaining shop floor/studio standards. Organising prop and mannequin storage rooms. Reporting to VM managers and working closely with the VM teams. To install Christmas 2014 for the Selfridges’ press launch & Christmas Shop


Creative Assistant

Topshop Oxford Circus, London

Aug 2014 - Aug 2014
  • Full Time
  • Organising of prop storage room areas. Dressing mannequins. Skilfully using VM essential tools like drills & hammers. Merchandise handling. General maintenance/touching up of mannequin bases/plinths, the mannequins themselves, and wigs. Preparing flagship store for "Model Store" inspection.


Visual Display Intern

Fortnum MASON

Oct 2015 - Nov 2013
  • Internship
  • To work independently and alongside the Visual Presentation Team at the Piccadilly store. Creating window displays, in-store displays and preparing the store for the Christmas season. Prop preparation and production. Team working with interns . Handling valuable merchandise and portraying it in the traditional visual style of the store.



Level 4 Visual Display and Retail Branding for Fashion

Fashion Retail Academy

Sep 2013 - Jul 2014
  • Distinction


Level 4 Economics and International Relations

University of Reading

Oct 2010 - Jun 2011


A Level Art Design (grade A+), Economics (b), Accounting (b

St. Augustines Catholic Sixth School

Sep 2008 - Jun 2010
  • [Ranked in top 5% of all Art & Design students in the country for 2010]



Top 25 Newcomer of the Year 2016


  • Shortlisted as Creativepool's Top 25 Newcomer of the Year. http://creativepool.com/awards/2016/shortlist/


VQ London Learner of the Year Award

Edge Foundation

  • Awarded the Vocational Qualification Learner of the Year Award across all career fields for London at the 2015 VQ Awards for my achievements gaining a Level 4 Visual Display and Retail Branding for Fashion Retail Diploma. http://www.vqday.org.uk/vq-awards


FRA Commitment Award

Fashion Retail Academy

  • Fashion Retail Academy, London 2014 - Awarded the FRA Commitment Award 2014 at the FRA Awards by Sir Philip Green (CEO of Arcadia Group), John Dixon (Exec. Director of M&S), Jason Tarry (CEO of F&F Tesco), Christos Angelides (Director of Next Plc). Nominated as Student Council member, and Student Representative for visual display and retail branding. http://www.gettyimages.co.uk/detail/news-photo/daniel-swanepoel-walks-to-the-stage-to-accept-the-news-photo/451893326


Retail Trust Fundraiser

Retail Trust

  • Volunteer for retail charity events including the Oracle Retail Week Awards 2014 at the Grosvenor House Hotel, the Contour Fashion Ball 2014 at the Dorchester Hotel, and the Retail Week BT Technology Awards at the Hilton Park Lane. Raising funds for the Retail Trust (contributing to the


Retail Futures Challenge for the World Retail Congress 2014

World Retail Congress

  • Team Project Manager. Leading the UK team of four to represent at the Future Retail Challenge at the World Retail Congress in Paris (Sept 2014). Competing against 5 countries to design Samsung


World Skills UK, The Skills Show Exhibition,

World Skills UK

  • Selected to represent visual merchandising to over 10,000 young people at the Skills Show. The only male to demonstrate and promote visual merchandising techniques for the retail industry at this four day event. http://www.findafuture.org.uk/the-skills-show


National Students Art Exhibition

Royal Society of British Artists

  • Exhibited a painting at the Royal Society of British Artist


Public Art Sculpture

St. Augustines Catholic High School

  • Co-designed an iron/glass sculpture. It was later commissioned and created by artist/ blacksmith Jenny Pickford. It now stands outside St. Augustines Catholic High School, Redditch, Worcestershire.