A graphic and product designer interested in storytelling, illustration, print and motion graphics within the beauty and lifestyle sectors. I work across print, events, brand identities, illustrations and product designs through to web based work, creating websites, web emails / newsletters, banner adverts and animated motion graphic content.
Undertaking research, designing concepts and producing technical drawings for a packaging project.
Creating a new brand identity
Digital web based work for Sleek and Soap & Glory
Working on animated and digital content for a partnership between Tech21 and Liberty
Producing designs and artwork across print and digital, for Campaigns, Marketing, PR collateral, Events and Web.
Working on the digital team, I produced web emails and banners across the shifting campaigns alongside printwork for their catalogues.
Producing print designs and artwork for packaging ranges, stores and eventsl. Undertaking retouch work and creating digital work for web emails and web banners. Managing and producing work across all brands as well as the creation of new brands. These included Nails Inc, Inc.redible, My Mood and other licensed brands.
Working within the Graphics and Beauty divisions, I produced designs for My Burberry and Mr Burberry, from fragrance design through to ancillary products for both primary and secondary offerings. Alongside this developing and refreshing Burberry's retail and online packaging, and gifting experience from concept through to production. Working with James Cropper to develop a unique paper, re-consolidating the packaging range and refreshing the new Burberry identity.
Design Products MA developed my creative and innovative design thinking. The programme embraced a pluralistic approach to design across a number of design cultures, to aid me in developing my own design identity. Through making and experimentation; design for manufacture; designing interactions; using design as a catalyst for change or a means to explore emergent scenarios. The programme enables students to conceptualise and validate ideas by canvassing, provoking, challenging, and questioning people, places, technology, things and systems. It educates students to be design-thinkers who can address real world challenges through balancing high levels of creativity and technical capability with contextual insight and empathy for people, as well as understanding and shaping contemporary and future discourse.
For over forty years, Design for Industry BA (Hons) has empowered graduate designers with the knowledge, skills and creative confidence to design products, services and experiences relevant to the needs of people, society and business. We are proud to state that the world’s foremost design leaders and countless globally respected design practitioners are ex-graduates of our course.
Investigation of visual communication, three-dimensional design, fashion and fine art. I explored a range of art forms and techniques, that helped develop my own creative style.