About me
Performance driven and results focused Head of Marketing with 10 years of experience in demand generation and business development across international markets, through both B2B and B2C activities.
Extensive technical knowledge of Digital Marketing with a focus on: Performance Media, SEO and Content Marketing, CRM, Social Media, PR and Influencer Marketing, Coversion optimisation and Analytics.
Strong understanding of major online platforms: Adwords, Analytics, Facebook, Criteo, AdRoll, Marin and Bing.
Work history
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Head of MarketingKaplan
London, United KingdomFull Time
• Marketing strategy, media buying and planning across Europe.
• Budget management: Managing media budget of GBP 2Mn with a revenue target of over £30Mn.
• P&L monitoring: Cost per acquisition decreased by 25% YOY within the Region.
• B2B: Account management support as well as strategic partnerships within Travel and Education sector.
• B2I development: supported a Euro 2Mn partnership for the Italian Market.
• Line management: hired, coached and mentored top performing marketing team both for lead generation and regional revenue generation.
• Integrated marketing activities: responsible for branding, positioning, promotion strategy, targeting and media exposure, closely monitoring consistency within messaging, tone, communication across markets.
• Stakeholder management: I am part of the marketing leadership team, reporting to Marketing Director. I work closely with Sales Country managers, Agents, Local offices a well as direct sales team in London.
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Senior Marketing ManagerKaplan International
- London, United KingdomFull Time
Responsible for Marketing Campaigns and lead generation in Italy, Russia and Easter Europe. Management of 6 people.
• Campaign management: Managing integrated marketing strategy and campaigns for B2C.
Responsible for campaign inception, agency management; implementation, tracking and reporting.
• Led and managed regional marketing activities for Italy, Russia, CIS and Eastern Europe.
• Developed display B2C lead generation and new paid media campaigns (using Criteo/Facebook/Twitter/DCM), which helped reducing CPL by 30% and increased leads by 20%.
• Responsible for annual planning, promotion strategy based on buying cycle and seasonality.
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Skills
- Digital Marketing
- Paid Advertising
- Paid Social
- CRM
- Conversion Optimisation
- Branded Content
- PR
- Events
- SEO
- Managment
Education
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Post Graduate short course in MarketingBirkbeck, University of London
- London, United Kingdom
Fundamentals of marketing, media relations and journalism
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Master’s Degree Communication and Media StudiesUniversità Cattolica del Sacro Cuore
- Italy
Media relations, External and Internal communication, Marketing and advertisement
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