Daniela Morosini

Digital Beauty Writer

  • LocationUnited Kingdom

About me


I'm a published beauty writer with work across both print and online for a number of leading high-end glossy magazines and sites, I am also skilled in creating video content and managing social media channels. I have a wealth of editorial and commercial styling experience. In my current role, I have significantly grown traffic to the beauty hub with my SEO expertise and evergreen and news content. I have secured celebrity and brand exclusives, as well as creating other pieces of multimedia content that have generated millions of views. I also work with a number of trend-spotting agencies on a consultancy basis, am a proven forecaster in the beauty & wellness industries.



  • Fashion
  • Writing
  • Copywriting
  • Editing
  • Journalism
  • Blogging
  • Design
  • Creative
  • SEO
  • Web Content
  • Photoshop
  • Consulting
  • Analytics
  • Trend Spotting
  • CRM Campaigns

Work history


Digital Beauty Writer


Aug 2015
  • I'm responsible for creating content for the beauty hub of GraziaDaily.co.uk. My role involves close collaboration with the print team, as well as in-depth keyword research to ensure all content maintains a strong brand voice while keeping on the pulse of trends. I track what's driving traffic to our competitors, and seek out topics that we can have authority on and improve our search ranking. I also work with our social media team to create shareable content, and follow viral content to ensure my pieces make an impact on social media. My role also involves securing brand and celebrity exclusive, attending industry events and creating multimedia content, photo editing and competitions, as well other commercial and advertorial work.


Beauty & Web Co-ordinator


Aug 2014 - Aug 2015
  • I create written, video and social media editorial content for both Grazia magazine and GraziaDaily.co.uk. I am responsible for the beauty content on the website and curation of landing pages, as well as updating our social media channels. Celebrity interviews, securing exclusives and writing both news and evergreen stories are included in my online role, while for print I pitch and create pages in the magazine, as well as helping realise beauty shoots and assisting with styling. I also travel to international Fashion Weeks where necessary.



English Literature

Queen Mary, University of London

Aug 2010 - Jun 2014
  • English Literature & Psychoanalysis



Johnson & Johnson Best New Beauty Journalist

  • Highly commended


Johnson & Johnson Best Online Beauty Journalist

  • Shortlisted