Daniele Fiandaca

Co-founder of Utopia & Creative Social

  • Nene Parsotam
  • Niki Hurst-Smith
  • Scarlett Montanaro


Projects credited in

About me

I am co-founder of Utopia, a business change consultancy that helps rewire business for the agency of creativity. We transform businesses across 5 key verticals: Purpose, Creative Leadership, Creative Culture, Innovation and Inclusion & Diversity. I also co-founded Creative Social, a club for creative and brands leaders who believe creativity will lead to better business and culture, as well as Innovation Social and Brand Social. Additionally, I view diversity as critical to business success and co-founded Token Man, an initiative to get men into the gender diversity discussion, as well as The Great British Diversity Experiment.

Locked Pro Plan feature


  • Innovation
  • Creative Entrepreneur
  • Behaviour Change
  • Culture Change
  • Connecting Creatives
  • Culture Inspiration
  • Bespoke Training
  • Management Training
  • Thought Leadership

People I’ve worked with

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Companies I’ve worked with

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  • The Socials

    The Socials

    • Design & Creative
  • Amplify


    • Marketing & PR
  • Cheil


    • Marketing
  • Valeo Vision Systems

    Valeo Vision Systems

    • Automotive

Work history



The Socials

Nov 2004
  • London, United Kingdom
  • Full Time
  • Creative Social is a club for creative and brand leaders who believe creativity and innovation will deliver better business and culture. We've staged global creative events in Amsterdam, Antwerp, Barcelona, Berlin, Helsinki, London, Munich, New York, Paris, San Francisco, Sao Paolo, Shanghai, Stockholm, Montreal, Las Vegas & Beirut. We also run local events in London and New York which include CS Presents, CS Sessions and CS Inspire. We have published three books - the latest being Hacker, Maker, Teacher, Thief: Advertising's Next Generation. We also provide creative services to brands. Clients include Absolut, Ace&Tate, The Hoxton and Universal Music.


Head of Innovation


Oct 2011 - Aug 2014
  • London, United Kingdom
  • Full Time
  • As the Head of Innovation, my job was to find new and better ways of solving client’s business problems. We did this by ensuring that we have a unique understanding of people’s changing needs and an ability to deliver innovative and game changing communications solutions. My job was to ensure that innovation was institutionalised across the business, that we were agile, we were at the forefront of technology understanding and we had the best talent around in the areas of digital, social and mobile.