Daniele Fiandaca

Co-founder of Utopia & Token Man

London, United Kingdom
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Projects credited in

About me

I am co-founder of Utopia, a business change consultancy that helps rewire business for the age of creativity. We help organisations build more purposeful, more inclusive and more entrepreneurial cultures. We do this by disrupting, inspiring and rewiring - from the intern to the CEO, through workshops and hacks - to create happier, inclusive, more productive workforces that deliver competitive advantage. And we’ve done it for businesses across the board, including Coca-Cola European Partners, Crown, D&AD, Google, McDonalds, Schneider Electric, Spotify and Universal Music. Additionally, I view diversity as critical to business success and co-founded Token Man, an initiative to get men into the gender diversity discussion, as well as The Great British Diversity Experiment. Previously I was CEO of Profero, Head of Innovation at Cheil, co-founder of Creative Social and a winner of a Gold Cannes Lions award.

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  • Creative Entrepreneur
  • Behaviour Change
  • Culture Change
  • Connecting Creatives
  • Culture Inspiration
  • Bespoke Training
  • Management Training
  • Thought Leadership

People I’ve worked with

Companies I’ve worked with

  • The Socials

    The Socials

    • Design
  • Cheil


    • Marketing & PR
  • Amplify


    • Marketing & PR
  • Valeo Vision Systems

    Valeo Vision Systems

    • Non Creative Industries

Work history



The Socials

Nov 2004
  • London, United Kingdom
  • Full Time
  • Creative Social is a club for creative and brand leaders who believe creativity and innovation will deliver better business and culture. We've staged global creative events in Amsterdam, Antwerp, Barcelona, Berlin, Helsinki, London, Munich, New York, Paris, San Francisco, Sao Paolo, Shanghai, Stockholm, Montreal, Las Vegas & Beirut. We also run local events in London and New York which include CS Presents, CS Sessions and CS Inspire. We have published three books - the latest being Hacker, Maker, Teacher, Thief: Advertising's Next Generation. We also provide creative services to brands. Clients include Absolut, Ace&Tate, The Hoxton and Universal Music.


Head of Innovation


Oct 2011 - Aug 2014
  • London, United Kingdom
  • Full Time
  • As the Head of Innovation, my job was to find new and better ways of solving client’s business problems. We did this by ensuring that we have a unique understanding of people’s changing needs and an ability to deliver innovative and game changing communications solutions. My job was to ensure that innovation was institutionalised across the business, that we were agile, we were at the forefront of technology understanding and we had the best talent around in the areas of digital, social and mobile.



  • To prove how with the new Samsung NX camera anyone can shoot like a pro, we gave 1000 NX Cameras to everyday people from all over Britain and let them shoot the campaign ads for us. All of these 143 guys were named David Bailey, but none of them was the famous photographer.