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Fashion Marketing and PR with 3+ years of experience in social media, marketing, retail and press office. Outgoing and detail-oriented, I am proficient at understanding and working in the fashion industry.
- Responsible for the front house, day to day running of the showroom and its maintenance - Sample coordinator - managing the movement of all samples between Joseph and the press. - Supported the pre-autumn winter 2018 womenswear and autumn winter 2018 menswear press days - Developed every week a fashion report with all press coverage - Delegated to update PR database - Executed all the preparation of samples for internal shoots incluided the new campaing released in january 2018 - Managed PR team interns - Assisted all directors when they were in the showroom
- Developed product knowledge on all categories and had an awareness of current advertising & marketing campaigns, new launches and promotions. - Acknowledge to serve and advise customers giving the highest standard of customer service
- Spearheaded the Brazilian fashion market trends, contributing to WGSN LATAM Retail Report for July 2017 - Executed all of the photography and trend direction of the Retail Report
- Collaborated with end to end management of projects, campaigns and events including: strategic planning, budget management and execution - Developed an extensive network of fashion media contacts in Brazil - Analyzed fresh talent, key influencers, bloggers and online media for advertisment projects - Corresponded day-to-day with the press - Supported the Fashion Communications team on international project for the Martha Medeiros store opening in Miami
- Assisted the management team in daily operation. Proactively supporting in floor level management, stock and store operations, visual merchandising, opening/ closing duties and after sales - Contributed with a unique service and consistent brand experience to the customer - Supported the visual merchandising team to maintained shop floor organized and goodlooking - Trained new staff for sales positions
- Responsible for monitored, created and posted content on all social media, including Facebook, Instagram, Twitter and wordpress Blog ￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼- Delegated to searched and suggested new subjects to write about target audience - Worked on a Instagram campaign for BLITZ's
- Delegated to writing and created the layout of presentations and press releases - Contributed to create new strategies and campaigns for the clients - Publicized content via LinkedIn, Twitter, Facebook, email, or direct mail - Spearheaded of annual conference event for 100 employees - Negotiated directly with the suppliers
Vogue Fashion Foundation Diploma