About me
A mission orientated, confident and innovative professional with a 1:1 in Fashion Management and Marketing from the University for the Creative Arts. Accompanied by a passion for bridging the gap between a brand and its clients by refining brand positioning and strategies to drive performance. A meticulous project manager who is well practiced at balancing a multitude of different tasks, demonstrating a track record for developing and executing campaigns, plans and projects from end to end, with an organised yet creative approach. Work well leading and within a team with dedication to collaborative approach, but able to make diplomatic decisions when needed.
Projects
- Richard Mille Boutique - Old Bond StreetMove from Mount Street location to the thriving Old Bond Street, I was part of the team who managed the project from the concept creation, to the erection of the entire boutique and also for coordinating the move from Mount Street, meanwhile ensuring clear and concise communication between Internal and external teams.
Work history
Creative Brand Planning ManagerSelfridges
London, United KingdomFull Time
Key role in overseeing the curation of multi channel initiatives, projects and schemes, ensuring they are creatively robust, remain true to the Selfridges brand and are successfully coordinated and timed. I successfully manage the combination of creativity, project management, and brand management, through cross-functional collaboration and meticulous planning, ensuring the flawless execution of brand projects that consistently resonate with our customers.
- Translate creative briefs into brand aligned campaigns
- Create and share regular project updates, detailed timelines and milestones
- Establish robust relationships across the business and ensure seamless communication between all teams
- Be the key source of all information and updates relating to the project
- Keep in regular communication with the Brand Planning Lead, steering informed choices at Director-level
Luxury Concept and Project ManagerFlannels
- London, United KingdomFull Time
Drive the elevation of the groups luxury fascia’s by supporting the Head of Luxury and Head of Creative Projects in a range of projects and brand experiences from briefing to launch.
- End to end management of the brands visibility across all areas
- Define concepts, develop briefs and lead projects
- Create timelines, capture deliverables and allocate resources
- Cultivate relationships with brand partners and other relevant groups
+ Show more
Skills
- Marketing
- PR
- Campaign Activation
- Project Management
- Brand Management
- Relationship Management
- Press Events
- Press Liaison
- Press Relations
- Event Management
- Crisis Management
- Critical Thinking
- Blogging
- Creative Writing
- Moodboard Creation
- Fashion Assistant
- Fashion Blogging
- Fashion Business
- Social Media
- Fine Jewellery
- Strategic Branding
- Art Direction
- Creative Approach
- Creative Art Direction
- Adobe
- Leadership
- Creative Leadership
- Brand Activation
- Promotion
- Construction
- Retail
- Market Strategy
- Marketing Campaigns
- Research
- Stakeholder Management
- Stakeholder Engagement
Education
Fashion Management and Marketing BA (Hons)University for the Creative Arts
London, United Kingdom
BoF has named UCA among one of the best places to study fashion in the world & awarded a Badge of Excellence, as well as Best in Long-Term Value Badge of Excellence to the FMM course.
Whilst on my degree I have been able to gain insight into many fashion industry roles through industry projects that delve into visual merchandising, event planning, trend prediction, marketing, PR, strategic research, buying, e-commerce, branding, styling and much more.
At UCA I enjoyed developing tactics to drive immediate purchases and strong knowledge of market and consumer trends, social media platforms, social influencers and how they can be used to drive brand awareness and trust. Demonstrating my ability to produce relevant and original solutions when identifying gaps in the market, with the accompanying creative marketing strategies, in my work.