About me

I am a visual designer and concept creator based in Amsterdam, Netherlands with experience in design studios, in-house and freelance. I feel strongly about being involved in work that contributes positively to the world, sensitively approaching briefs and creating effective, purposeful solutions. I find joy in concept ideation, brand identity, strategy and creative direction. I have previously lead campaign brand design and implementation, worked on brand visual identities as an individual freelancer and within a team and have experience in executing multiple design projects (including presentation, editorial, packaging and print design).

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Projects

• 100 Beautiful Things100 Beautiful Things was a mixed media campaign produced in 2020, in partnership with Platform Creative for the V&A Waterfront. This campaign celebrates South Africa’s creativity, compassion, ingenuity and resilience in light of the COVID-19 pandemic. As an invitation for people to visit the V&A Waterfront after lockdown, and as a way of introducing joy and colour to a quiet shopping centre space amid the COVID-19 pandemic, the campaign was translated into a vibrant exhibition in Victoria Wharf
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  Iris Brand IdentityIris is an online gallery that houses unique fine art prints by emerging and established photographers from South Africa. The brief was to create a strong, minimal brand identity that best encapsulated the ethos of the name, ‘iris’. It needed to appeal to interested photographers as well as interior designers, architects and potential buyers.
• Truth Coffee PackagingThe brief was to design a new packaging range to help promote brewing a good cup of coffee at home as well as to offer assistance to those who had no idea how. The ‘How do you Brew?’ range was birthed, a range for both coffee nerds and dummies alike - introducing five main home brewing methods The packaging consists of an illustration of a deconstructed brew method and consists of the range name ‘How do you Brew?’ - this acts as a conversational tone. The packaging then answers this question a

Work history

Story DesignerNike
Apr 2023Hilversum, NetherlandsPart Time
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Graphic DesignerArch & Hook
May 2022 - Feb 2023Amsterdam, NetherlandsFull Time

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Skills

• Brand Identity
• Logo Design
• Editorial Design
• Print Design
• Packaging Design
• Social Media
• Typography
• Brand Concept

Education

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BA Communication DesignCape Town Creative Academy
Jan 2017 - Oct 2019Cape Town, South Africa
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BArch ArchitectureUniversity of the Free State
Jan 2013 - Oct 2015Bloemfontein, South Africa

Awards

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Financial Mail AdFocus Student of the YearFinancial Mail AdFocus