International executive creative producer, delivering extraordinary events & experiences, with scale and impact, heart and soul, wit and wisdom. Working with artistically-inclined brands, corporates, government and luxury-loving VIP clients to integrate beautiful, meaningful, multisensory content into every party, festival, installation or activity. Key markets: UK, US, UAE, France, Italy.
2019 clients include Done+Dusted, Action Impact, Art Basel and private / VIP.
Projects
- A Private Boutique Festival at Post Ranch InnI produced this gorgeous 5-day private festival at Post Ranch Inn for a special client's birthday celebration, delivering 11 uniquely styled and themed events plus multiple activities, workshops, installations, ceremonies and rituals. Supported by a cherry-picked, world-class international team from the UK, US, UAE and Italy.
Work history
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Executive Creative ProducerBrand Angel
Dubai, United Arab EmiratesFreelance
I'm an accomplished creative events producer and content specialist with a 20 year track record across a variety of sectors - VIP, media, luxury, hospitality, corporate, FMCG - and multiple media platforms. Expert in creative activation, event management and media relations.
Based in Dubai since 2009, I conceptualise and manage design-led, entertainment-rich special projects and also consult on major pitches for brands and international private clients.
Having worked client-side, in agencies, as a supplier and as a business consultant, I have considerable expertise in navigating and negotiating conflicting stakeholder issues and agendas. Multi-disciplined, analytical, effective, collaborative, with deep roots in integrated and live communications, I enjoy storytelling, reinventing the fame strategy wheel in launch scenarios and creating immersive brand experiences. When it comes to forging emotional connections, there's always another level.
I derive special joy from working with private clients, who appreciate soulful and poetic events, inspired by the person and the place. These projects allow me time to immerse myself fully in the briefing, inspiration and strategic stages of the planning process, adopting a "method" approach to ideation across the full scope.
Skills
- Creative Direction
- Event Planning
- Curating Content
- Entertainment Content
- Event Design
- Food Design
- Resourceful
- Network Collaboration
- Team Leadership
- Finance Management
Education
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Master of ArtsNew College, Oxford University
- Oxford, United Kingdom
Joint Schools (Classics & Modern Languages), B.A. Hons, Class II.i
(Converts to Master of Arts after 3 years, no further study required!)