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-Member of the Strategic Committee, to define strategies, plans, new projects, and new product development. -Participation in definition of new products and projects web and mobile platforms. -Reporting of market trends, benchmarking and statistical monitoring of KPIs (weekly, monthly, quarters and annual). - Analyse all ecommerce transaction and site and recommend improvements to enhance customer experience and increase sales. - Develop and supervise all activities and plans for various ecommerce projects and coordinate with product development team to prepare an effective schedule for project and ensure compliance to same. - Assist all internal parties to understand product deliverables and provide support to all activities on ecommerce platforms and ensure satisfaction of customer at all times. - Analyse online experience of customer and recommend improvements. - Supervise all product design and ensure compliance to all product guidelines. - Prepare reports and maintain track of all activities on websites, perform tests and assist in all website conversation and recommend improvements in strategies to increase customer retention and design site content. - Administer an effective website strategy and develop and manage all web designers and programmers. Implement all social media strategies, marketing campaigns and newsletters. -Supervise all newsletter, landing pages and e-mails performance and design various strategies to increase sales. .Manage all new product launch calendar.