Danielle Senior

Events Manager

About me

I am a creative, dynamic all-round events professional with over nine years’ experience in the industry. A naturally driven leader and serious team player, who thrives in a creative and innovative atmosphere. Excellent project management skills, working to strict targets and deadlines. Well organised, commercially minded and proven ability to deliver large-scale events and experiences in a high pressured media organisation. Other stuff ... I like photography exhibitions; film - contemporary and art-house; travelling - anywhere and everywhere; outdoor fitness - circuit training and bootcamp but not the ‘shouty’ military style; and cycling - every day if it’s not raining.


  • Digital Media
  • Marketing PR
  • Conference
  • Corporate
  • Creative Event
  • Music Event
  • Social Event
  • Brand Management
  • Events PR
  • Budget Management
  • Event Execution
  • Event Organisation
  • People and Team Management
  • People Developer
  • Creative Problem Solving Abilities

Work history


Events Manager

Guardian News Media

Feb 2011
  • Working within GNM events, marketing and audience department to deliver commercial, trade, consumer and bespoke projects and events across the business to support the organisation's commercial, editorial and marketing strategies. Responsibilities include: - Manage project managers to deliver existing and new events programme - Manage multiple complex events simultaneously from inception to completion including large scale events for 500+ - Assist with departmental budgeting and resource planning to deliver 250 events across the team of 15 project managers - Event development and supporting the commercial team when pitching for new business - General day to day duties include, liaising with stakeholders, facilitate and lead meetings, budget and timeline creation, sourcing and managing new and existing suppliers, manage digital media, create marketing plans, commission and oversee artwork briefs


Events Executive

Guardian News Media

Jun 2008 - Feb 2011
  • - Project manage a variety of conferences, debates and awards across the media, public, and environment sectors, as well as work with Guardian Extra to create and deliver test events for readers, and working with editorial and marketing to deliver consumer/brand events - Responsible for motivating the project team and all aspects of event delivery including sponsor, supplier and delegate management, engaging editorial to curate and participate in events, speaker acquisition and liaison, venue research for bespoke events, contract administration, budget and timeline creation and management, writing creative and production briefs



Photography and Editorial Design

Leeds Metropolitan University

Aug 2002 - Aug 2004


    Graphic Arts and Design

    Leeds Metropolitan University

    Aug 1999 - May 2002


      Foundation Art

      Tameside College

      Aug 1998 - May 1999