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I am a talented and dedicated marketing professional with experience in both digital and traditional marketing. I also work as a freelance writer and have a great understanding of how written content works in the digital space. My experience so far has mostly been in broadcast media & I've loved it. I'm seriously passionate about British media. On a less corporate note: I love Eurovision, cats and a decent G&T.
This is a 12 month FTC, managing marketing & communications for The Big Music Project, a £4 million Lottery funded project, delivered by Global’s ‘Goodness’ team. Duties include: • Running of Social Media & the Website: Managing a Social Media intern. Creating a content plan for the website & ensuring it is adequately represented on social. I am also in charge of sourcing, writing and/or editing fresh content. • Creating & Carrying out a Comms. Plan: This incorporates activity across all strands of the project. I act as a hub for all Comms. activity, ensuring that the story is told consistently, accurately & to the right audiences. • Brand Management: I am responsible for The Big Music Project brand, ensuring that it is represented correctly, & that the brand guidelines are adhered to. I am also responsible for the partners’ brands & particularly for ensuring that whenever Global brands appear, they are given adequate prominence & are represented accurately. • Paid-For Advertising: I am responsible for placing advertising via a media buying agency, as well as running social media advertising independently, from targeting right through to reporting. • Agency Relationships: I am the point of call for several agencies (PR, media buying, website) from briefing, to invoicing, right through to reporting. • Relationships Within Global: In order to get trails and live-reads on air, placements on websites & in CRM I am required to make relationships across the business. I am also responsible for the creation & planning of TBMP’s monthly CRM send. • Events: At events I am responsible for managing social media output, the work of the PR agency & helping with VIP accreditation. • Managing Budgets: For both social media & marketing. • Reporting & Analytics: From day-to-day marketing to more in-depth social advertising reports.
I was promoted into this role after a successful stint as a Copywriter. Although I kept most of the duties listed below, I took on a lot more. • Social Advertising: Planning, implementing and reporting Facebook and Twitter advertising campaigns, to tie in with above the line priorities. This involves coming up with creative, copy, targeting and managing budget in an effort to boost ratings and engagement as well as reporting on learning’s at the end of the campaign. • SEM: I took over our relationship with our search marketing agency, sending monthly keyword updates and bespoke campaign briefs, as well as analysing monthly reports, managing the budget and maintaining monthly calls and check-ups. • Online Content: I have been responsible for helping create wider online content, such as games, apps and other digital products, as well as bespoke video. For example, recently I went on location with a camera crew to direct ‘how-to’ videos and behind-the-scenes interviews with the stars of a dance show. • Agency Relationships: I have taken over the relationships with all agencies used by my team. I arrange regular calls and catch ups with them, check budgets regularly and keep an eye on reports and results. • Campaign creation/management: I join creative brainstorms with the relevant members of the company and help to create campaign ideas, and then implement these in the digital space. I also create and present reports when these are over. • Managing a team: This has been my first experience of managing a team. I have a Digital Marketing Assistant who reports into me. I brief in his work, ensure he is on-track and provide support and guidance to him.
Although the role was originally purely Copywriting, my experience allowed me to expand it and take on other digital responsibilities. I have been helped out working across campaigns. • My experience in working with bloggers allowed us to create a blogger outreach campaign for the launch of Lifetime. I am involved in creating the strategy for this and presenting it at meetings, • I gained experience working across territories maintaining social media pages for Polish and Romanian channels and maintaining relationships with the relevant local agencies. • I was also in charge of the email-marketing calendar for several channels. This involved planning emails in advance based on marketing priorities, as well as writing, building and creating imagery for these. • I learnt a lot in this role, particularly with regards to campaign management, relationship building and areas of Digital Media I was inexperienced in before.
This three month contract involved: • Setting up the brand Facebook, Twitter and Instagram profiles. • Establishing the brand tone of voice and keeping it consistent across all social platforms. • Creating exciting and engaging content for social media. • Developing strong relationships with key bloggers. • Liaising with Press and Creative agencies to ensure coverage for the brand across the digital space. • Being the editorial point-of-call for all things social. • Helping out with day-to-day direct marketing and press activity. • Attending and helping to organise press days and brand events.
• Answering customer Tweets and Facebook posts. • Communicating with customers in the ASOS voice, focusing on brand protection, promotion and fashion advice. • Writing customer email templates and functional website content. • Training other members of the team in new processed. • Quality scoring and editing other team members social responses.
I achieved a 2:1 in my degree, focusing on Greek Tragedy & Epic.