About me

I’m Danny Riches - A Digital Designer based in London, United Kingdom. I work across disciplines to craft humanist design solutions that build upon and enhance Brands and Services. Feel free to message me if you have any questions or want a copy of my portfolio!.

QuestionsProjectsExperienceTeam

Projects

• 3

  Revolut - Pay with PrideTo launch Revolut’s donations feature and Pride campaign, I pitched a concept avoiding the common trope of adopting a pride flag for the month and instead focusing on the celebration of identity that pride encourages. Each titanium card was to be treated and given a unique iridescent hue, encouraging consumers to ‘pay with pride’. The donations feature is redesigned to illuminate with a pride when the user donates to a charity or cause, with the hue depending on what the charity's nature is.
• 2

  100% NorwayFor 100% Norway’s appearance at London Design Festival, I developed a poster and web concept truly setting the Norwegian design vernacular apart from its Nordic brothers. Emphasis was put on the care in craft and tactile experience of its Norwegian Design.

Work history

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Graphic DesignerCognitionX
Feb 2019 - Mar 2019London, United KingdomFreelance
During this period I was brought in to design assets for the launch of Cognition X 2019- This included brand guidelines for Print deliverables as well as concept for app.
Comm & In Co-WorkerIKEA UK
Aug 2017 - Jan 2019London, United KingdomFull Time
My role within IKEA was diverse, but creatively based. Whilst responsible for the Lighting Department, I worked across Spatial and Graphic Design whilst assisting in customer consultation.

Skills

• Typography Design
• Branding
• Design
• Indesign
• Multilingual
• Photoshop
• Adobe XD
• UI Design
• Print Design
• Abobe Illustrator

Education

Graphic DesignChelsea College of Arts (UAL)
Sep 2014 - Aug 2017London, United Kingdom