Projects
- ASUS Queen’s Orientation weekThis is a documentary about the frosh orientation week. Hired by ASUS (Arts and Science Undergraduate Society) as a videographer, I used a drone and an ordinary camera to record the highlights of events and interesting things that happened during ASUS's new student orientation week in 2019. My Roles: Director, Cinematographer & Editor Year: 2019 Location: Queen’s University, Kingston, Canada
- TEDxQueensU Highlight ReelTEDxQueensU is an independently organized TED event at Queen’s University, Kingston, Canada. It partners with students, faculty, alumni, and the local community to share and spread creative and innovative ideas. As a contracted photographer of TEDxQueensU, my mission was to record the highlights of this annual event. My Roles: Director, Cinematographer & Editor Year: 2019 Location: Queen’s University, Kingston, Canada
Work history
Media PlanninerDentsu Aegis Network
- ChinaInternship
1. Responsible for providing professional insights for our clients (Coca-cola, Vita).
2. Conducted in-depth research for online and offline promotions for the new sugar-free beverage product.
3. Produced action plans for advertising campaigns including competitive research, landing page design, Ad testing, budget & bid management, data reporting.
4. Created marketing content for social media platforms to foster lead generation.
Production AssistantOgilvy
- ChinaInternship
1. Worked on coffee & candy ad campaigns for clients (Kit Kat, Nestlé)
2. Presented data-driven insights and ad story content to clients during monthly review meetings, offered recommendations to further increase ROI.
3. Assisted in crafting and maintaining editorial and production planner for commercial shoots
Skills
- Video Editing
- Cinematography
- Film Advertising
Education
U
U
Master of Fine Art (M.F.A.)University College London (UCL)
London, United Kingdom