Darcy Summerton
Available

Darcy Summerton

StrategistLondon, United Kingdom
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Darcy Summerton
Available

Darcy Summerton

StrategistLondon, United Kingdom
About me
I am a brand and creative strategist with 10 years of experience in the marketing and communications industry. I began my career in trend forecasting and consumer insight at an influential brand consultancy writing trend reports, conducting ethnographic fieldwork and designing innovation workshops for global brands including Sony, Airbnb and Shiseido. I have a particular passion for working with brands in the beauty and wellness space as well as purpose-led brands that make a positive impact on the world. I am skilled in crafting and executing brand and communications strategies, and have a deep understanding of the latest trends in the industry.
Work history
    D
    D
    StrategistDarcy Summerton Consultant
    London, United KingdomFreelance
    I have worked directly with clients and within creative agencies over several years, confidently delivering insight, brand strategy and marketing for start-ups and global brands. I have worked with clients such as: • Frank Strategy - audience insights and brand positioning for a sexual wellness brand • 21st Century Brand - brand positioning and communication strategy for a global fintech startup • Talentful - audience insights and marketing strategy for a tech recruitment brand
Skills
  • Presenting
  • Problem Solving
  • Consumer Behavior
  • Creative Thinking
  • Indesign
  • Photoshop
  • Keynote
  • Strategic Thinking
  • Analysis
  • Ideas Development
  • Cultural Trends
  • Ethnographic Field Studies
  • Research Insight
  • Workshop Design Facilitation
  • Visual Culture