Darcy Summerton



About me

Passionate about culture, big picture thinking, and fascinated by people, Darcy is an expert in insight and strategy and enjoys developing new ideas and compelling narratives for the creative process. Darcy studied Fashion Communication and Promotion at Nottingham Trent University and began her career in trend forecasting and consumer insight at an influential brand consultancy writing trend reports, conducting ethnographic fieldwork and designing innovation workshops for global brands including Sony, Airbnb and Shiseido. When she’s not on client projects, Darcy is exploring the cutting edge of creativity and culture.


  • Presenting
  • Problem Solving
  • Consumer Behavior
  • Creative Thinking
  • Indesign
  • Photoshop
  • Keynote
  • Strategic Thinking
  • Analysis
  • Ideas Development
  • Cultural Trends
  • Ethnographic Field Studies
  • Research Insight
  • Workshop Design Facilitation
  • Visual Culture

Work history



The Future Laboratory

Aug 2014


Graduate Trainee & Trends Researcher

The Future Laboratory

Aug 2013 - Sep 2014