Brand Communications and Strategic Projects Director

  • LocationLondon, United Kingdom

About me


A proven 'new age' executive with 15 years experience developing global, award-winning and effective communication for some of the world's leading brands including Sony, H&M, Levis, Google, Syco, Nike, Beyonce, L'oreal, Playstation etc . Innovative, savvy and decisive creative executive with outstanding leadership in developing ground roots and senior client relationships. Regarded as dedicated, hard-working, strategic, collaborative, passionate, down-to-earth, driven, curious, nurturing, resourceful and fair. Inspired by brands with a strong point-of-view and by bold creativity. Driven to foster a restless, innovative, supportive, and fun work culture that values individuality, empowerment and good old-fashioned manners. Excellent relationship-building skills with an in-depth understanding of cultural challenges and opportunities in the 24/7 global marketplace, with particular emphasis on millennial and generation Z culture. In addition a comprehensive knowledge of EMEA markets and media with outstanding contacts. Highly effective in rapidly changing and demanding environments.



  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • TV
  • Art Direction
  • Final Cut Pro
  • Word

Work history


Brand Communications & Strategic Projects Director


Mar 2015
  • Appointed as Creative Director to oversee and work closely with Syco clients on all creative parts of campaigns including styling, photos, social media, artwork and videos. Ensuring campaigns have a relevant and unique look and consistent feel.


Project Manager


Mar 2013 - Mar 2016
  • Music and brand partnerships, brand strategy, talent community and marketing campaigns to raise awareness of Google+ within the music sector. I helped to encourage the adoption and usage of Google+ products. Pairing emerging talent and established talent together with the best Google tech to create innovative and impactful moments for artists and fans. Supported music and live events with digital marketing expertise across YouTube Space and Social platforms. Offers unique, solution-oriented marketing recommendations to drive online album downloads, brand awareness and consumer engagement.


Partnerships, Marketing Manager and EMEA

Above and Beyond

Sep 2012 - Jan 2015
  • Head up a full-service millennial creative agency overseeing multiple accounts, creative development, brand strategy, partnering with media agency and playing an integral role in new business development. Clients: YouTube, Coca-Cola, Guinness, Baileys, Starwood Hotels and MasterCard and on a regional level River Island, Sony Music, Nike and Google.



Google Squared Marketing


Mar 2015 - Nov 2015
  • The digital marketing qualification developed with Google Squared Online is the award-winning digital marketing course for ambitious marketing managers, bright grads and professionals looking to enter the industry. Built by the best practitioners and delivered online, we are a new movement in career learning. We are Squared.


A Levels

Westminster Kingsway College

Aug 1999 - May 2001





  • https://www.wearesquared.com