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A proven 'new age' executive with 15 years experience developing global, award-winning and effective communication for some of the world's leading brands including Sony, H&M, Levis, Google, Syco, Nike, Beyonce, L'oreal, Playstation etc . Innovative, savvy and decisive creative executive with outstanding leadership in developing ground roots and senior client relationships. Regarded as dedicated, hard-working, strategic, collaborative, passionate, down-to-earth, driven, curious, nurturing, resourceful and fair. Inspired by brands with a strong point-of-view and by bold creativity. Driven to foster a restless, innovative, supportive, and fun work culture that values individuality, empowerment and good old-fashioned manners. Excellent relationship-building skills with an in-depth understanding of cultural challenges and opportunities in the 24/7 global marketplace, with particular emphasis on millennial and generation Z culture. In addition a comprehensive knowledge of EMEA markets and media with outstanding contacts. Highly effective in rapidly changing and demanding environments.
Appointed as Creative Director to oversee and work closely with Syco clients on all creative parts of campaigns including styling, photos, social media, artwork and videos. Ensuring campaigns have a relevant and unique look and consistent feel.
Music and brand partnerships, brand strategy, talent community and marketing campaigns to raise awareness of Google+ within the music sector. I helped to encourage the adoption and usage of Google+ products. Pairing emerging talent and established talent together with the best Google tech to create innovative and impactful moments for artists and fans. Supported music and live events with digital marketing expertise across YouTube Space and Social platforms. Offers unique, solution-oriented marketing recommendations to drive online album downloads, brand awareness and consumer engagement.
Head up a full-service millennial creative agency overseeing multiple accounts, creative development, brand strategy, partnering with media agency and playing an integral role in new business development. Clients: YouTube, Coca-Cola, Guinness, Baileys, Starwood Hotels and MasterCard and on a regional level River Island, Sony Music, Nike and Google.
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