Darina Fikova

Darina Fikova

Merchandising Manager Barcelona, Spain
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Connections
Matt Willey
Micaela McLucas
JVG Studio
Darina Fikova

Darina Fikova

Merchandising Manager Barcelona, Spain
Work history
    Merchandising Manager
    • Direct support to CEO in improving the product sourcing and buying strategy • Identification of winner brands with an average performance of >40K NOI/campaign • Elaboration of sales campaigns of strategic accounts with a total of 500K net order intake (09-12/15) • Creation of global product vision based on seasonality, trend, and category analysis • Account portfolio management ensuring on-time results from buying team • Management of trade show preparation for the improvement of negotiation techniques and increase of lead-to-account conversion • Competitor benchmarking in terms of pricing, brands, and categories • On-going backup of the Product Management team leader, leading up to 20 people during specific periods
    Product Manager
     - 
    • Product selection and pricing of flash sales campaigns with a total net order intake of 1,8M. Average NOI/campaign increase of 200% in 2014 • On-going backup of the team leader, leading up to 20 people during specific periods • Key account management on product level • Provision of creative input and editorial content to style department for each campaign • Trade show preparation and creation of corporate materials
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Skills
  • Events
  • Product
  • Businesses Development
  • Presenting
  • Account Management
  • Customer Services
  • Management
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Relationship Management
  • Excel
  • Office
  • Powerpoint
Education
    International Business Studies
     - 
    International Business Bachelor Degree
Awards
    Cum Laude Degree
    I was awared a Cum Laude degree from the American College of Sofia, Bulgaria for outstanding academic performance.