I have been working in London for 8 years, helping start-ups and charities grow their online visibility by crafting innovative digital campaigns and strategies.
Over the years, I've worked with developers, as well as on my own, to launch and re-launch over 30 websites. Some of them receive over a million visitors per month.
I've directed and produced over 250 videos, including cinema advertising and broadcast TV work.
My clients include tech start-ups, charities as well as big brands such as Crufts, Channel 4 and BBC Radio Africa, Procter&Gamble, MI7 Records and Bluebird Care.
I often work with charities and start-ups and companies offering answers to the world's problems, either via social or technological innovation.
I focus on creating the best user experience and exciting stories that help educate audiences and connect them to the right brands. I do this by blending market research, SEO, new digital technologies, and content strategies that to add value to the web and to your visitors.
Projects
- Writing a children's book on sustainabilityWe're finally entering the final stages of production on our children's book on the United Nations' sustainable development goals ! After months of: - Developing the idea - Writing the plot - Finding the right illustrator - Writing the actual words - Sketching amazing drawings - Finding a new illustrator (who happens to be Ukrainian) - Worrying about the illustrator when the war broke out, - And now bringing everything together, planning the release with however little time we can find. It
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Work history
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Digital Strategist & FilmmakerRestless Stories
London, United KingdomFreelance
DIGITAL & CONTENT STRATEGY
- Campaign planning across blog, social media, photography and video
- SEO strategy
- Website launch & migration
- UX testing & design
- Conversion rate optimisation
- CMS management & upgrading: WordPress, Squarespace, Webflow, Umbraco, Drupal, Sitecore
- Reporting on Web Analytics: Google Analytics, Moz, Adobe Experience, AHrefs
- Email marketing (MailChimp, Aweber, Pure360): split-testing, automation, template design
- Social media marketing and advertising (Facebook Insights, Twitter Analytics, YouTube Analytics, Social Bakers)
VIDEO PRODUCTION
- Editor, videographer, DOP
- Managing film projects from concept to delivery
- Re-purposing films in formats tailored to each social media platform
- Camera skills: Sony A7SII, Canon C300 mark II, Canon 7D, Panasonic GH5, DJI Mavic Pro
- YouTube video marketing
PHOTOGRAPHY
- Corporate events
- B2C events
- Trade shows
- Documentaries
CLIENTS INCLUDE:
Channel 4, P&G, BBC Radio Africa, Sunset+Vine, Open Gallery, Leclerc (French supermarket), Crufts, Discover Dogs, Bluebird Care, MI7 Records, Aero Rep, Aramith, Paradise Island Estate, Zava, and a host of artists and small businesses in London.
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Digital & Content ManagerHabitat for Humanity Great Britain
- Slough, United KingdomPart Time
Digital lead for the GB team, part of a large charitable network worth $2bn worldwide. Implementing a digital and content strategy to recruit supporters and donors through all digital channels.
RESPONSIBILITIES - DIGITAL
- Maintain and develop website key functionalities, design page template (wireframes, prototypes)
- Manage relationship with website developers
- Manage content creation: articles, web & print banners and graphics, video production
- Report on website performance (PowerBI) with monthly dashboard for CEO & Board
- Lead website relaunch & migration (Drupal to Wordpress)
- Trained teams in EMEA in digital strategy & SEO
- A/B testing (Formstack, Google Optimise)
- UX research, design & testing (Mockflow, UXPin, Hotjar)
- Write, design & test e-newsletters (Mailchimp, Photoshop)
- Managing a key EU grant to create a digital campaign on urban poverty - £100K for 3 years.
RESPONSIBILITIES - VIDEO PRODUCTION
- Managing film projects from concept to delivery
- Maintain and order film kit (Panasonic GH5, Canon C300)
- Manage relationship & creative briefs with freelancers
- Distribute stories across the Habitat for Humanity EMEA network
- Ensure footage is inline with branding guidelines
- Set up post production workflow for each project type
- Software: Adobe Premiere Pro, After Effects, Audition, Photoshop
- Create & re-purpose films for social media, corporate partners (P&G, Mastercard, FitFlop) as well as cinema advertising and VR documentaries
ACHIEVEMENTS
- +100% Traffic increase year-on-year (2016-2018): from 6,000 to 45,000 monthly visitors
- 5x more sign ups to the e-newsletter (20 to 100 new subscribers monthly)
- Secured 6 months free cinema advertising (9 million viewers), and produced an advert with only £1,500
- Managed successful relaunch of the current website, with positive SEO impact
- Increased social media followers from 3,500 to 18,000 in three years
- Removal of Google penalty incurred after a very poor website relaunch in 2015
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Skills
- Film
- Art Photography
- Retouching
- Digital Content
- Editing
- Websites
- CSS
- Design
- Drupal
- Html
- Wordpress
- Director of Photography
- Web Production
- Final Cut Pro
- Photoshop
- Digital Creative
- Creative Direction
- Digital Advertising
- Creative Campaigns
- Filmmaking
- Videography
- Copywriting Editorial
- Acquisition Copywriting
Education
MSc/MA Global Media & CommunicationsThe London School of Economics
- London, United Kingdom
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BA (Hons) Chinese Language, Civilisation & International TradeNational Institute for Oriental Languages
- Paris, France
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