A seasoned, senior digital copywriter and content editor with over 10 years of experience working within the fashion retail industry. Committed to delivering first-rate copy across an extensive range of written materials including product descriptions, editorial publications, landing pages, newsletter articles, social media posts and more. Familiar and comfortable with implementing modern SEO practices to optimise audience reach and engagement.
LinkedIn URL: www.linkedin.com/in/darren-jerome-cotton
Projects
- The Gifts They're Guaranteed To Love'Tis the season to start shopping! As we begin to descend upon December, festive fever is steadily beginning to reach a fever pitch. And not a minute too soon! The disillusioning events of the past year have left most of us with little to get excited about, but with the holiday season now coming up over the horizon, we finally have a collective reason to come together (well, spiritually at least) and end the year on a high. And perhaps more so this year than any before, we think it’s crucial fo
- Our Outerwear Highlights From The SeasonFinding the perfect new coat or jacket can either be the greatest joy or the most tiresome bother, largely depending on how you approach the task. There are plenty of variables to consider including the overall fit, the amount of warmth provided and the infamous form vs. function debate, presenting the customer with a seemingly daunting prospect at first glance. But we prefer to address the subject with an air of optimism. In our eyes, buying a new jacket represents a unique investment opportun
- Ralph Lauren RLXRalph Lauren RLX is a winter-weather capsule, launched within their prestigious Purple Label collection. It places a special emphasis on performance-driven silhouettes which benefit from the utilisation of state-of-the-art garment technology and innovation, while mirroring the ultra-luxe impression of the neighbouring Ralph Lauren Purple Label.
- Our Favourite Video Calling Apps Right NowConnecting over social media has never been so crucial or universally depended upon as it is right now. As we begin to come to terms with the current restrictions on our ability to physically connect with one another, almost all of us have turned to the virtual world to stay in contact with friends and loved ones. Socialising over a visual medium means we don’t have to compromise on our fashion sense and the statements they make. So why settle for a dusty, old tracksuit that you’re ashamed to e
+ View all