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Work history

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Marketing Consultant - Creative DirectorZ-21 Creative
Jan 2012Denver, United StatesFull Time
Modern data driven creative director and art director contracted by global organizations to manage and execute stunning consumer facing and B2B tactical digital, social media and traditional marketing, sales, engagement, and advertising campaigns and collateral that builds brands, drives sales, increases revenue, and promotes business advancement. Clients: Panasonic, NASCAR, Harp Group, Tampa Bay Buccaneers, Half-Caked, XFL, Michigan State University, Ashley Furniture, University of Miami, RipKurrent, Houston Rockets, Jabil, History Colorado Center, Bristol Motor Speedway, Ohio State University, Ultravision International, Denver International Airport, American Airlines, NEC Displays, Studio City Productions, and McDonalds Panasonic: Successfully executing striking SaaS, Cloud Services, and hardware sales presentations, corporate sales and communications collateral, content marketing videos, YouTube channel videos, social media content, brochures, proof-of-performance interviews, product videos, trade show collateral and presentations, prototype animation, and experiential design showcases; supporting marketing, communications, and sales departments, expanding sales over $300M for 4 Panasonic divisions: Digital Solutions Center, CityNOW, Stadium Solutions, and Media & Entertainment: See list of Panasonic marketing, sales, and creative projects on page 3. Ultravision International: Developing and executing domestic and international Go-To-Market plans, while rebranding the corporate image of the digital video display industry leader; overseeing, producing all client facing sales collateral (briefs, presentations, brochures), positing all social media content; setting up new CRM platform for dynamic product lines. Catholic Health Services: Writing, directing and producing consumer facing digital and traditional video ads used on client’s digital and social media platforms, and on cable and broadcast television. Platinum Platypus Productions: Contracted to design and produce digital, social media, and traditional marketing and advertising collateral including movie trailers, commercials, print (ads, posters), web ads, and social media content for feature films Bone Tomahawk, 2307 Winter’s Dream, Condemned, and Category 5. History Colorado Center: Serving as creative director, co-designer, and content producer in charge of leading all facets of the planning, creative, and marketing collateral of the 25,000sqft, $7M Immersive Atrium Exhibit; researching and producing brand awareness marketing and advertising collateral including digital and social media content. University of Miami: Developing and executing an inspiring Style and Branding Guide, reflecting the university’s unique and dynamic connection with Miami’s people, culture and architecture; designer and producer of marketing, advertising and social media materials increasing ticket sales and revenue two consecutive seasons (2016-2017 and 2017-2018). Battle at Bristol (largest attended football game in history): Selected as executive producer and creative director; creating and producing all advertising, sponsorship, promotional, and in-venue content including the opening game animation picked up by ABC Television and ESPN for their on-air promotion of the prime-time game telecast, giving Bristol Motor Speedway an additional $1.2 Million in promotional announcements. Half Caked: Online Make-up start-up, reaching $1M in sales as YouTube content producer, and marketing consultant. XFL: Professional football league marketing and game day consultant, and creative director; producing and directing marketing and in-venue videos, animations, social media, interactive games, and graphic content.
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Director of MarketingColorado State University
Dec 2012 - Jun 2016Fort Collins, United StatesFull Time
Three-year onsite project to research and rebrand the athletic department, while establishing and leading a 22-person Marketing, Creative, and Production Department boosting revenue 57%, attendance (football 37%; men’s basketball 22%; women’s volleyball 27%; and women’s basketball 11%), retail sales 36%, social media engagement 245%, email click-through rate 476% and web traffic 172%. * Establishing the Ram Zone, a downtown retail and ticket store, increasing retail sales by 36% * UX/UI Designer of 2 websites and 2 fan apps * Earned nationwide recognition for producing branding campaign: Bold New Era. * Received National Icon Award for developing and producing top social media campaign. * The Grind: Creator and producer of behind-the-scenes web series based on the HBO series Hard Knocks, highlighting CSU football program garnering over 1,250,000 YouTube and website viewers per season;

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Skills

• Project Management
• Graphic Design
• Video Production
• SEO Campaigns
• SEM
• Content Marketing
• Marketing Campaigns
• Motion Graphics
• Branding
• Social Media Marketing

Awards

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Public Relations News Icon AwardPR Newswire
Developing and producing top social media campaign - Branding Colorado State University
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Gold Telly AwardTelly Awards
Gold Winner for Best Campaign Promotion - Star Trek

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