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Tasked with overseeing and executing the entire social media output for CRU Kafe as a brand. Including all aspects such as: ● Creating or briefing in all content assets ● Long-term content strategy ● Driving website traffic ultimately leading to sales ● Community Management ● Working with influencers and brands to amplify CRU Kafe’s online presence ● Maximising all events and partnership opportunities Since joining CRU Kafe in June 2016 social media traffic and the resulting revenue has drastically increased. The website has received a 420% increase in traffic from social as well a 2,199% increase in resulting revenue (Data from Q3/4 compared to Q1/2 of 2016)
Worked on a three-month contract with innovision to run all social media for a large 5-day launch event in Berlin. ● Campaign Strategy ● Social media TOV adjustment, appealing to a consumer rather than industry audience ● Content idea generation and creative briefing ● Preparing content and copy for various regions in 4 languages ● Live Event content capture During this time I was also assigned to work on the Coca-Cola London Eye’s two-week Easter Event in conjunction with Charlie and The Chocolate Factory The Musical. This too involved campaign strategy, content idea generation and creative briefing, as well as community management.
Worked as a freelance member of the Social Media and Press Team in Southampton for the Common People music festival. ● Community Management ● Content Capture (Mainly Snapchat & GIFs)
Clients: Kiehl’s, Jane Norman, Propercorn, Caroline Watson (Personality), Patrick Mavros & more. As the Senior Strategist for BORN SOCIAL my role has developed to not only include existing day-to-day account responsibilities but also the management of the companies entire strategy team. I am required to lead on the organisation and execution for the hiring and on-boarding of new members to the team, all the while working with current strategists to develop their skills and guide their output. Keeping up to date with industry trends is also a key element of the role, understanding emerging platforms (Periscope, Beme, etc) and their role in a brands marketing mix. ● Team development and management ● Internal process and document creation ● Overseeing of company output ● Crisis Management and problem solving in a client context. Key Achievements: ● Increased Kiehl’s monthly average mentions on Twitter from 1276 to 8537 in 4 months. ● Improved Kiehl’s position on the Brandwatch Top 50 Luxe Brands list. From number 26 to number 12 in 4 months.