QuestionsProjectsExperienceTeam

Projects

• 5

  Download Festival - Mental Health Campaign - 2019To launch Download Festival's new 'Mind The Dog' mental health area at the 2019 festival we recruited lead singer of Enter Shikari, Rou Reynolds, to talk to us about the importance of Mental Health, especially in the rock community.
• 1

  Download Festival - Sustainability Campaign - 2019Developed the concept of a sustainability-driven piece of content that appeals to a rock fan base for Download Festival. Finding and briefing in an influencer in Australia to record an unorthodox sustainability message.
• Latitude Festival Official Day Highlight Videos - 2018Project managed the creation of the Latitude Festival official daily highlights. Including booking the production company, on site management, track licencing and final approvals.

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Projects credited in

• Tesco x I'm a Celebrity Christmas partnershipA contextual and reactive ad campaign in partnership with the biggest show on TV in the lead up to Christmas. Somethin' Else produced a series of ads, social media and print assets for Tesco featuring talent from I'm A Celebrity...Get Me Out Of Here.
• 3

  Hyundai Mercury Prize x Matt Acrylic activationA challenge Somethin' Else faces each Mercury Prize is finding ways to encourage shortlisted artists to share branded Hyundai Mercury Prize posts on their social feeds. Building on from our Album Receipts activation for the 2020 awards, we commissioned up-and-coming creator Matt Acrylic to paint miniature 3x3" versions of the 12 shortlisted albums and share them back to us as stills plus time-lapse videos we could deploy as IG reels - showcasing Matt's brilliant craftmanship and giving the arti
• The BRIT Awards 2020Engaging UK and international audiences and fandoms through @BRITs. Somethin’ Else lead and execute the creative, strategy and output for The BRIT Awards social channels. The BRITs are the UK’s biggest global music showcase, designed for a broad primetime TV audience. Our task is to attract and build an engaged global youth audience on social. We service them outside of the linear two-hour broadcast by building anticipation and excitement in the months prior with exclusive content, key announc

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Work history

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Social ProducerThe Mercury Prize
Jun 2020 - Aug 2020London, United KingdomFreelance
Leading the digital campaign for the 2020 Hyundai Mercury Prize. • Development of lead content strategy, driving mass awareness across key campaign moments. • Basic content creation using Photoshop and Premiere Pro. • Managing creatives in design and video editing from briefing through to final delivery. • Managing key stakeholders
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Senior Social ProducerThe BRIT Awards
Nov 2019 - Mar 2020London, United KingdomFreelance
Employed by Somethin' Else as the Senior Producer for The BRIT Awards 2020. • Development of lead content strategy, driving mass awareness across key campaign moments. • Managing creatives in design, animation and video editing from briefing through to final delivery. • Engaging with artists and management to curate content opportunities that are unique to the BRITs. • Sourcing and activating major influencers (1M+ Followers) to create branded content. • Leverage direct relationships with major social platforms to create best in class social moments. • Managing multiple key stakeholders and official brand partners.

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Skills

• Digital Media
• Marketing PR
• Presenting
• Voiceover Artist
• Social Media Marketing
• Social Media
• Influencer Engagement
• Influencer Management
• Social Content Strategy
• Project Management

Education

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Professional Digital Marketing DiplomaBrand School South Africa
Jan 2013 - Jun 2013Johannesburg, South Africa