Projects
- Nissan LEAF Twitter Q&A + TourThe Nissan LEAF is the first mass-market, mass-marketed, 100% electric vehicle ever. It is scheduled for launch in select markets in the US, Europe and Japan in 2010, followed by broad distribution in 2012. We were tasked with building a website to coincide with the launch of the Nissan LEAF in Yokohama, Japan on August 1st, 2009. For Fall 2009, the Nissan LEAF was hitting the road and making a multi-city tour through US and 1 stop in Canada. This was a huge opportunity to gather handraisers. O
- Diehard FanPaint your game face and transform yourself into the ultimate fan with the Diehard Fan app. Diehard Fan lets you choose your college football team, team colors, and your favorite design, then paint your game face. It’s completely lifelike and moves as naturally as you do, in real-time, in high-def. You can take a photo of your game face and even rally your team by recording a video of your best cheer, chant, or fight song, then share it online and show the world you’re truly a Diehard Fan. Once Hollywood-only, this technology is now ready to let you unleash your inner fanatic anywhere, anytime.
- Nissan LEAF: The New CarWe asked ourselves the question: “What’s the new car without the new driver?” Then we built an experience with the following characteristics… * We made it informative We answered the barrage of questions people have about LEAF. We addressed their concerns about range, performance, recharging, convenience. We proved the claims being made about the new car. * We made it personal Tools let people relate to the new car on a personal level by helping them understand how they drive, their patterns, the readiness of their homes, and the readiness of their communities and cities to let them BUILD, BUY and DRIVE a LEAF. * We made it exclusive We invited people to join in and create a new automotive vernacular. We made the site the place where the voice of the new car becomes that of the new driver. Where expressions like “the new fill-up”, “the new mpg”, or “the new seat cover” become as familiar as the old. * We armed the new driver We gave people social networking tools to make connections with friends and fellow new drivers concrete. We built mapping applications to show, track, and expand on all those connections - taking the reality of the EV lifestyle past street and garage into the living room, the office, or any other place the new driver may be. * We made it innovative We created a totally new way to navigate a site that brings information to users rather than funneling them through a linear process. * We made it relevant We tied homes, work, schools, events, shopping, charging stations, operating costs, and all the other fulfillment you can get out of a single charge together. * We made it simple We delivered an easy, step-by-step process for customers to find out if the LEAF is right for them, to "build" their vehicle and reserve their spot in line.
- Nissan LEAF: The Value of ZeroIn order to own zero and earn EV leadership, we set out moving the LEAF from a car to an icon. From a campaign to a conversation. From marketing to education and from an audience to a community. BUT... before you can expect people to take an action, you need to inspire them. Then we came up with ideas to transform nissanusa.com and the LEAF microsite into a world of zero.
- Nissan Altima On-Vehicle GraphicsThe one thing that all cars on a dealers lot have is the Mulroney label – that piece of paper that shows all the specs, add-ons, and price for that vehicle. Our idea was to incorporate a QR code on each label that allows someone on the lot to quickly scan the code and get all the information about that vehicle.
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Work history
Head of Creative Technology, EMEATwitter
London, United KingdomFull Time
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FacultyAlberta College of Art & Design
Calgary, CanadaFreelance
Extended studies faculty for creative coding.
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Skills
- Film
- Drawing
- Technology
- Creative Direction
- Indesign
- Photography
- UX
- Coding/scripting
Education
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Bachelor of Fine ArtAlberta College of Art & Design
- Calgary, Canada
Major in Drawing