Enthusiastic about all things design that has infinite possibilities, preferring to see things not as they are but as they could be. I am passion-driven with plenty of ideas, with excellent creative skills combined with commercial awareness, and are driven to push the limits of everything. I love sharing ideas and visions with others in the team creating a community with shared values. And ability to see the spark of potential in everything and everyone, I Graduated with B.A Honors Degree in Graphic Design and I have the benefit of 17 years of diverse design experience. I have gained experince both in house and agency. Currently working as a freelancer, worked for companies such as Marks & Spencers, Arcadia Group, ASOS, BMG, Harlequin Display, Majestic Wines and more. I have gained strong retail experience including window display, space design, POS, lookbooks, tags and labels, branding, layout, advertising and packaging, both print and digitally.Locked Pro Plan feature
Creating seasonal window campaigns across UK and international stores. Designing digital animations in After Effects for their social channels. Artworking from design to full completion, working closely with the planning and print production teams.
Designing and artworking on all types of components for various Nike stores across UK. From window layout to instore graphics.
Designing and artworking on the company hand brochure in various languages.
Designing time-lapse videos for the HR team.
Working on various in-store promotions, retouching and designing marketing brochures. Working with the production manager and senior designer.
Designing windows as well as in-store graphics for the brands; John Lewis, Hackett, Ted Baker, Uniqlo, Jimmy Choo, Charles Tyrwitt and Marks & Spencers.
Designing various marketing media content for music artists which consist of outdoor advertising, artist brochures, album covers and online graphics.
Conceptualising an Icelandic shopping centre, visualising signage and props to give the client the shopper experience.
Designing an HR brochure, that highlighted the facts and figures throughout the year, including charities, fundraising and details on the new logo.
Worked on various design projects, from hand drawn lettering to editing videos for Chelsea football club as well as editorial design for an Italian food catalogue.
Designing spreads for their seasonal magazine. Drawing symbols for the sports range which went onto tags and labels to demonstrate the benefits of each product. Creating a repeat abstract pattern which went onto all generic windows.
My responsibilities were to create conceptual ideas and finding out new ways of creating brand awareness. I ensured graphic language of the brand remained consistent throughout all UK and Northern Europe channels. Supported the design team and work closely with artworkers.
Creating a look and feel for the New Look magazine which launches every season. My role was to assist the creative team to ensure all pages where design to brand guidelines as well as artworking and setting pages to print.
This role was to design and illustrate part of the Lauren Baker skull Halloween/Christmas window display. My illustration was used on the wrapping paper.
Drawing typographic illustration for Mother’s / Father’s day gift card.
Designing window schemes, press packs, lookbooks, tags and labels as well as POS for print and digital. Brands included Moss, Moss Bros Hire. Moss Bespoke, Savoy Taylors Guild. Cecil Gee and Boss Hugo Boss.