Work history
W
W
Freelance Social Media & Digital Marketing ConsultantWander Beyond
Huddersfield, United KingdomFreelance
R
R
Head of SocialRun2
- Manchester, United KingdomFull Time
Responsible for the output of all social activity across the agency including; organic social/community management, social specific campaigns, paid social and influencer marketing. The client facing side of my role begins with the initial pitch phase, moving onto ensuring an optimised campaign roll out and finally reporting on performance. Internally, I am responsible for staffing/recruitment, staff training, budgetary management and ensuring the team are providing best in class services to clients. Key achievements include;
Growing the headcount of the team from one to three within 18 months on the back of major clients wins such as Octopus Investments and Carole Nash.
Increasing social traffic for Carole Nash by 160%, contributed conversions by 330% and last click conversions by 167% with a content led strategy supported by an optimised paid social campaign. The work was part of an entry that led to a Drum award for “Best Integrated Campaign” in 2018.
Drove a 1467% increase in orders via social channels for Prep Perfect through an audience segmentation analysis, utilising Facebook Funnels data, that spotted gaps in existing social strategies and customer journeys, allowing us to build campaigns across paid, organic and influencer channels that better catered to these needs.
Set up brand awareness and remarketing campaigns to launch Octopus Choice into the market, helping them exceed their investment goal by 60%, eventually reaching £272m under management, and earning the Octopus team the “Peer-To-Peer Loan Provider Of The Year” award at the MoneyAge awards.
+ Show more
Skills
- Social Media
- Social Media Advertising
- SEO
- PPC
- Branding
- Content Marketing
- Blogger Outreach
- Influencer Marketing
- Google Analytics
- Marketing Strategy