For over 20 years I’ve been lucky enough to work with some of the world’s most progressive brands, helping develop and implement disruptive, future-facing campaigns which are informed by data, rooted in popular culture and carefully crafted to attract audiences and drive meaningful engagement.
This ‘content-centric’, engagement-led approach to marketing is more important than it’s ever been due to growing consumer privacy concerns, new subscription-based media models and a general aversion to unwanted interruption.
I’m now working independently to help leaders navigate this uncertain world and help build sustainable platforms for growth:
FOR BRANDS
Strategic, creative & production counsel for marketing teams and in-house creative studios looking to future-proof their businesses and drive growth.
FOR PUBLISHERS & MEDIA OWNERS
Strategic & commercial support for Creative Solutions or Branded Content teams looking to grow client / agency spend and diversify their creative offering.
FOR PRODUCTION COMPANIES & CONTENT STUDIOS
Strategic & commercial support on the development of direct-to-brand growth strategies.
FOR CREATIVE, PR & MEDIA AGENCIES
Branded content strategy, creative partnerships & culture marketing support for teams looking to diversify their creative offerings.
If you think I could be of help, or if you’d simply like a chat, please drop me an email (davewroberts1974@gmail.com) or call me on +44 7970 989073.
Projects
- GLOBAL DIGITAL BRAND EXPERIENCEJAGERMEISTER 'MEISTER DROP-INS' Multi-award winning, global, digital brand experience - conceived, developed and delivered during Lockdown 1.0. Connecting the out-of-work nightlife community to entertainment-hungry, locked-down party-goers via a unique digital booking service. Featuring over 300 'Meisters' and activated by over 35 Jagermeister markets. Awards: The Drum Content Awards 2020 / Best Branded Content Campaign The Drum Content Awards 2020 / Most Innovative or Creative Use of Content
- SPORT & CULTURE BRANDED CONTENTUNDER ARMOUR - 'THE ROAD TO GREATNESS FT. KANO' Digital film for Under Armour (Europe), celebrating Anthony Joshua's World Heavyweight victory over Wladimir Klitschko. Developed in creative partnership with Kano, produced by Trailer Park London and released 30 seconds after AJ triumphed. Delivered over 10m views in 24hrs and went on to run as an Under Armour TVC across the USA.
- GLOBAL MUSIC PARTNERSHIP & CONTENT PLATFORMBALLANTINE'S & BOILERROOM 'TRUE MUSIC' Conceived, developed and negotiated what is now one of the world's longest running, cultural brand partnerships, the Ballantine's & Boilerroom 'True Music' platform. A truly cross-platform experience encompassing short & long-form content, live experiences and co-branded product.
- GLOBAL SPORTS MARKETING CAMPAIGNIOC & YOUTH OLYMPIC GAMES - 'THE GAME CHANGERS' Conceived, developed and delivered 'The Game Changers', a youth sports movement designed to engage Gen-Z in the Youth Olympic Games. A content-led campaign activated in digital, social and on-the-ground at the 2018 & 2020 Games in Buenos Aires & Lausanne. Producing daily broadcast & social content in collaboration with the Olympic Channel and teams of the world's most in-demand Gen-Z influencers.
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Projects credited in
- Stay True Stories - Insa's space Gif-itiCLIENT: BALLANTINE'S10
Work history
D
D
CONSULTANT - Brand Communications, Branded Content & Creative SolutionsDave Roberts - Consulting
London, United KingdomFreelance
For over 20 years I’ve been lucky enough to work with some of the world’s most progressive brands, helping develop and implement disruptive, future-facing campaigns which are informed by data, rooted in popular culture and carefully crafted to attract audiences and drive meaningful engagement.
This ‘content-centric’, engagement-led approach to marketing is more important than it’s ever been due to growing consumer privacy concerns, new subscription-based media models and a general aversion to unwanted interruption.
I’m now working independently to help leaders navigate to uncover new opportunities in this uncertain world and help build creative platforms for growth:
FOR BRANDS
Strategic, creative & production counsel for marketing teams and in-house creative studios looking to future-proof their businesses and drive growth.
FOR PUBLISHERS & MEDIA OWNERS
Strategic & commercial support for Creative Solutions or Branded Content teams looking to grow client / agency spend and diversify their creative offering.
FOR PRODUCTION COMPANIES & CONTENT STUDIOS
Strategic & commercial support on the development of direct-to-brand growth strategies.
FOR CREATIVE, PR & MEDIA AGENCIES
Branded content strategy, creative partnerships & culture marketing support for teams looking to diversify their creative offerings.
B
B
Advisory Board MemberBranded Content Marketing Association
London, United KingdomPart Time
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Skills
- Branded Content
- Entertainment Content
- Music
- Strategic Partnerships
- Strategy
- Creative
- Client Services
- Social Media
- Influencer Marketing
- Digital Marketing
Awards
Jagermeister 'Meister Drop-Ins' - The People's Lovie Award - Advertising / Social Media MarketingThe Lovie Awards
Jagermeister 'Meister Drop-Ins' - Bronze Lovie Award - Advertising / Social Media MarketingThe Lovie Awards
+ Show more