Experienced and creative digital marketing professional with 9 years of experience on both sides of the Atlantic. I am dependable and reliable with a passion for content-driven social media & integrated marketing. In my various roles in the advertising and design industry, I have managed accounts for major household names, and developed campaigns not just in the UK but also across the globe. In addition to digital marketing, I also have experience in Outdoor, Print, Radio and TV. I enjoy contributing to a team environment as well as being self tasked.
Principal Achievements: Responsible for the development and implementation of the global digital marketing strategy including PPC, SEO, Email, Display, Affiliates, Social and Content for the two dating applications Gaydar and GaydarGirls. • Managed and planned the annual Marketing budgets including PPC, SEO, Email, Radio, Display, Affiliates for both brands efficiently to drive qualified traffic to drive further revenue. • Developed and Implemented the Social Media and Social Publishing strategy for Gaydar and GaydarGirls. • Developed the customer contact strategy for both Gaydar and GaydarGirls. • Planned and executed a global Facebook app install campaign to drive an average Cost Per Install of £1.50 (Compared to industry vertical average of £2.50-£3) • Defined social KPI’s and objectives for the various social platforms for Gaydar and GaydarGirls.