Innovative, enthusiastic and always fully engaged in everything I pursue, the broad experience in my creative career has always been exciting, enjoyable and productive. I thrive in busy and lively work environments and have gained a confidence that I can apply to any work situation or project I take on. I work hard to achieve my goals, persevering and adapting when faced with problems. I ensure that I approach all tasks given to me with great patience and detailed attention, and endeavour to deliver beyond expectations. I believe that all problems I face are opportunities for a creative solution, and I’m now looking to use my design business knowledge and problem-solving abilities alongside my wealth of practical creative skills to develop and support a design business.
I was recruited on a 10 month contract to assist in business development and to help build the companies brand. This, coupled with my role as a designer, working on 3 major design projects was achieved by a full rebrand, re-focusing the aesthetic and designing and creating a bespoke furniture collection. Main areas: • Project-managed three residential projects in Chelsea and the Cotswolds, all taken on at different stages in the interior design process. Sourcing suppliers, contractors and build teams and co-ordinating them onsite to deliver excellent standards ensuring that projects were completed within budget , on-time and meeting client and designers expectations. Facing inevitable difficulties and problems with creative and concious solutions. • Created client pitch presentations and renderings (e.g., floorpans, elevations, finish plans and construction drawings) Designing custom finishes and furnishings and creating intelligent solutions to design contraints. Led scheme and design concept creation on all projects and FF&E procurement • Created a bespoke collection of high-end upholstered furniture and lighting. Sourcing and liaising with bespoke makers and artisans to deliver excellent quality British-made products at sensible pricing. • Implemented a comprehensive marketing plan covering the next two years of business focusing on new project acquistion and marketing of new bespoke furniture and lighting collections • Integral in the acquisition process of three new commercial and residential projects • Overhaul of website and re-branding throughout, reflecting the company aesthetic. Producing a new company logo, and graphics for the new website and social media platforms • Managed a small studio team and supervised daily business admin
Working within such an institution as Nicholas Haslam gave me the opportunity to hone my interior design skills and develop integral skills needed for the industry. Working on large scale projects with the design team and on the retail side of the business allowed me to quickly advance my understanding of the industry from different aspects. Main areas: • Designed and managed the planning and installation of multiple design shows including Maison et Objet in Paris and Decorex in London • Solely responsible for shooting, styling and editing all Nicholas Haslam adverts for World of Interiors, House and Garden, Homes & Gardens and Elle Decor • Responsible for the styling and decoration of the company’s three large showrooms, creating new spaces on a three-week rotation. • Project-managed the complete renovation and refurbishment of all three showrooms • Managing and directing the studio on projects from commencement to completion • Responsible for all project photography and turnkey styling • Implemented a new website and project-managed the maintenance • Directly responsible for company marketing plans and editorial campaigns • Developed skills in Autocad and SketchUp, including technical drawing, planning and ergonomics, build & construction, lighting design, rendering • Responsible for organising and styling client events • Attended client meetings and maintained strong client rapport for sales and interior design clients. Including new client acquisition. • Notable highlights include: Winning Best Stand at Decorex 2017, World of Interiors Best Showroom at Focus 2017
Sustaining a freelance career while setting up a business gave me the freedom to organise my time effectively, ensuring I could multi-task between different projects. I employed my skills on a number of varied projects, whilst also being able to focus and build on my people and project management. It was here that I completed my first interior design project - The Culpeper in Shoreditch. Main areas: • Project management and execution / Brand showroom and collection styling / boutique to high-end VM & styling / Interior design & styling / Event styling and design • Clients included: Ralph Lauren / Nigel Cabourn / YMC / Opening Ceremony / Marks and Spencer / London Collections Men / The Culpepper - Shoreditch / Kittery Homes - Warwickshire / Chester Barrie - Saville Row / Fino’s Italian Fine Dining - Mayfair / Shona Heath Design Studio / D-Pod Shopshare / Rose Hamson Flowers
A passion project that started as a solution to help the declining numbers of Welsh Woolen Mills and developing Wales’ first luxury heritage brand. After gaining funding from the Princes Trust and building the business whilst freelancing, I designed a collection of coats and luxury leather-goods securing support from a woollen mill and the welsh government. • Developed a business and created a brand, managing accounting, marketing, business plans and online presence • Designed men’s and women’s outerwear collections plus leather accessories. • Sourced suppliers and manufacturers and liaised with factories • Styled and created a marketing campaign from concepts to fruition • Acquired buyers and stockists • Secured £12,000 in a successful Kickstarter campaign
Responsible for VM and Styling for 6 UK stores and 3 in Europe, managing small customer service teams to improve customer satisfaction, care for retail aesthetics and customer styling initiatives. • Solely responsible for styling of all fashion, homeware product in store and in showrooms • Responsible for ensuring coherent brand aesthetic through retail operations, press and marketing • Actively involved in new store openings in Paris and Milan • Responsible for styling of product and maintaining the brand aesthetic for Trunk shows, and numerous events including: Abbey Road Studios SS14 presentation, Highclere Castle AW12, Wimbledon 2012 - 2014 and The London Olympics 2012