I'm an experienced advertising Conceptual Creative/Copywriter who's worked on UK and global brands from every sector, creating work for TV, print, radio, digital, social, experiential and E-CRM. I've got a vast experience of working on pitches and been fortunate to win most of them. I've creatively directed teams and enjoy working collaboratively with planners, strategists and clients. I've had work recognized at D&AD, Cannes, Creative Circle and Campaign Big awards. I take pride in the craft of copywriting, but most importantly I like making work that transforms my clients’ business, gets shared and talked about.Locked Pro Plan feature
Working across the Tesco brand for TV, digital, social, radio, print and outdoor. Developed print, radio, TV, digital, outdoor and CRM for Experian, Dulux and Cuprinol.
Responsible for new brand communication idea creation for Agency’s major client – Deutsche Bank. The implementation campaign consists of work across external digital and ATL channels as well as internal comms.
Working on the re-launch of Virgin TV - creating TV, print and a microsite. I also worked across other accounts, producing a poster for KFC, print for Audi, digital and print work on an anti-fraud campaign for Barclays and a TVC for Dulux for the French market.
I created the pitch-winning Christmas campaign that helped to retain the Morrisons business. This piece of work was the joint most recalled Christmas ad of the year in AdWatch with John Lewis. Won an Advertising Effectiveness Silver for The Electoral Commission campaign encouraging voter registration for the 2015 General Election. Successfully launched a new Knorr product in North America on TV and social channels, winning an effectiveness award. Creatively Directed Morrisons retail work. I created Morrisons first ads on Vine and launched a campaign for the Rugby World Cup on Facebook. Worked across all agency accounts creating TV, social, experiential, print and radio work for clients including Knorr, Persil, The Dementia Society, Cif, Domestos, Give Blood, Marie Curie Cancer care, Rexona, Sure, Stroke Awareness, Coral betting, Trainline.
Mid/Snr Creative/Copywriter I created award-winning work on Marston's Pedigree Beer for their 'Ashes' sponsorship campaign. Campaign Big Silver, Creative Circle Silver, D&AD in-book. Created work that helped to win 15 new business pitches including Halifax Bank, Vauxhall Motors, The AA, Morrisons supermarkets and The Trainline. Created Britain's Biggest Bra advert featuring Kelly Brook. Launched Alton Tower's new ride 'Thi3teen'. Launched The new Astra, Corsa and Meriva cars for Vauxhall across multi-channel media. Cannes finalist for Expedia Holidays TV campaign. Promoted to Creative Group Head where I creatively directed award-winning work on Thorpe Park 'Fright Nights'. Other clients included Jeep Cherokee, The RAF, Give Blood, Financial Times, The Electoral Commission, Trainline, Hellmann's Mayonnaise, Ambrosia Creamed Rice, Batchelor's Soup, Merrill Lynch, Dementia Society and Stroke Awareness.