About me

I have 12 years of experience providing digital and print design solutions across advertising, direct marketing, direct response, experiential and social. Clients I have done worked for include Sony, Royal Mail, Black & Decker, Land Rover, Virgin Media, Virgin Holidays, Compare the Market, Boots, Coca-Cola, Philips, Pepsi, Guinness, Tommy Hilfiger, Johnny Walker, O2, Orange, Bayer, Actelion and GSK across advertising, direct marketing, direct response, experiential and healthcare. The scope of my abilities includes, but is definitely not limited to: - managing projects from concept to delivery - conceptualisation, visualisation, layout, typography - Email, social, responsive, UI - staying calm and confident under pressure to ensure projects are delivered on time - working together in a team or flying solo - inspiring, supporting and mentoring junior members - creatively incorporating UX principles to boost the efficiency of design solutions across both print and digital

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Projects

• MyBLACK+DECKER portalMyBLACK+DECKER UK web portal design. Two routes can be utilised by customers to register and access the MyBLACK+DECKER portal. A 'Redemption 'route, initialised through promotional emails, or a "Registration' route which is accessed via the main Black+Decker website.
• LAND ROVER DEALERSHIP MARKETING MICROSITEThe core function of the site is to provide dealers with a portal where they can track their marketing efforts and see what returns these efforts are giving. They can adopt marketing techniques from the inspiration centre and the retailer of the months gets the spotlight!
• Royal Mail Christmas Business Web DesignChristmas business portal page design for Royal Mail.
• FLORIDA UNCOVERED MICROSITEThe Florida Uncovered Microsite is a portal where customers showcase their experiences during their visit Florida. The brief was to develop the look and feel of the microsite as a visual guide for the developers to follow. The design needed to conform strictly to the new 'Mojo' look and feel that is being used for Virgin Holidays. The creative directors on this project were Alan Mackie and Michael Poole, also Group Heads on the Virgin Holidays' account at LIDA. The first 5 days saw over 1500 posts. The microsite was preceded by an email which was sent out to customers. The team found a solution where we could add audio to the email and this one whistled at you when you opened it.
• Virgin Media (Digital/Print)Design solutions across Direct Marketing, Direct Response, Outdoor and Press Advertising for Virgin Media.
• NATWEST / RBS PRIVATE BANKINGIn the first quarter of 2014 Natwest / RBS launched a new identity. This is a redesign of existing Private Banking collateral based on this new identity. "This is looking like the best brochure we’ve ever done." Chris Marsh, Head of Marketing (Private Banking and Advice) at RBS Group

Work history

Senior Integrated Graphic Designer
Jun 2015
Art direction and creative design of online and print solutions for Bayer and the evelopment of corporate communications and merchandise for Actelion.
Senior Integrated Graphic DesignerHugo & Cat
Jul 2015 - Nov 2015
Consultation and design of the core brand guidelines and a the detailed tone of voice in-depth guidelines for Royal Mail. DM consultant. Digital design for Royal Mail and Black & Decker.

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Skills

• Advertising
• Branding
• Corporate Identity
• Print Design
• Art Direction
• Typography
• Design
• Illustrator
• Indesign
• Photoshop
• UI
• Responsive EDM
• Responsive Email Design
• Social Digital Marketing
• Social Asset Design

Education

BFA Graphic Design
Aug 1999 - Apr 2003

Awards

Big Bus Challenge Silver (Virgin Media)
Regional win (Silver). Virgin Media
Silver Caples (Virgin Holidays)
Virgin Wolf Whistle email campaign.